The Resource 5FM : youth radio in the digital age, Russell Abratt, (Wits Business School, University of the Witwatersrand, Johannesburg, South Africa), Justine Cullinan, (Wits Business School, University of the Witwatersrand, Johannesburg, South Africa)
5FM : youth radio in the digital age, Russell Abratt, (Wits Business School, University of the Witwatersrand, Johannesburg, South Africa), Justine Cullinan, (Wits Business School, University of the Witwatersrand, Johannesburg, South Africa)
Resource Information
The item 5FM : youth radio in the digital age, Russell Abratt, (Wits Business School, University of the Witwatersrand, Johannesburg, South Africa), Justine Cullinan, (Wits Business School, University of the Witwatersrand, Johannesburg, South Africa) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item 5FM : youth radio in the digital age, Russell Abratt, (Wits Business School, University of the Witwatersrand, Johannesburg, South Africa), Justine Cullinan, (Wits Business School, University of the Witwatersrand, Johannesburg, South Africa) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- In December 2015, Justine Cullinan, station manager of 5FM - a commercial, national music-radio station - reviewed the listenership and revenue figures for the year. When she took over as station manager in October 2014, 5FM had been through a three-year period of sharply declining listenership and revenue. Since then, by growing 5FM's online community and adjusting the station's overall strategy, the tide of decline had slowed. 5FM's limited marketing budget prevented it from attracting listeners through traditional marketing avenues. Cullinan wondered how she could grow audiences and revenue and forge a new way for radio to benchmark success in a world where online communities were ever more important
- Language
- eng
- Extent
- 1 online resource (6 pages)
- Note
-
- At the end of this case, students will understand the following concepts: brand awareness; brand promise; brand communication; and brand revitalisation strategies
- Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
- Includes index
- Label
- 5FM : youth radio in the digital age
- Title
- 5FM
- Title remainder
- youth radio in the digital age
- Statement of responsibility
- Russell Abratt, (Wits Business School, University of the Witwatersrand, Johannesburg, South Africa), Justine Cullinan, (Wits Business School, University of the Witwatersrand, Johannesburg, South Africa)
- Language
- eng
- Summary
- In December 2015, Justine Cullinan, station manager of 5FM - a commercial, national music-radio station - reviewed the listenership and revenue figures for the year. When she took over as station manager in October 2014, 5FM had been through a three-year period of sharply declining listenership and revenue. Since then, by growing 5FM's online community and adjusting the station's overall strategy, the tide of decline had slowed. 5FM's limited marketing budget prevented it from attracting listeners through traditional marketing avenues. Cullinan wondered how she could grow audiences and revenue and forge a new way for radio to benchmark success in a world where online communities were ever more important
- Cataloging source
- UtOrBLW
- http://library.link/vocab/creatorName
- Abratt, Russell
- Dewey number
- 658.827
- Illustrations
- illustrations
- Index
- index present
- Intended audience
- The study is applicable to post-graduate brand management course and post-graduate marketing management course
- LC call number
- HF5415.1255
- LC item number
- .A27 2017
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Cullinan, Justine
- http://library.link/vocab/subjectName
-
- Branding (Marketing)
- Marketing
- Radio stations
- Label
- 5FM : youth radio in the digital age, Russell Abratt, (Wits Business School, University of the Witwatersrand, Johannesburg, South Africa), Justine Cullinan, (Wits Business School, University of the Witwatersrand, Johannesburg, South Africa)
- Note
-
- At the end of this case, students will understand the following concepts: brand awareness; brand promise; brand communication; and brand revitalisation strategies
- Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
- Includes index
- Bibliography note
- Includes bibliographical references
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- emerald24
- Dimensions
- unknown
- Extent
- 1 online resource (6 pages)
- Form of item
- online
- Issn
- 2045-0621
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- 20 illustrations.
- Specific material designation
- remote
- Label
- 5FM : youth radio in the digital age, Russell Abratt, (Wits Business School, University of the Witwatersrand, Johannesburg, South Africa), Justine Cullinan, (Wits Business School, University of the Witwatersrand, Johannesburg, South Africa)
- Note
-
- At the end of this case, students will understand the following concepts: brand awareness; brand promise; brand communication; and brand revitalisation strategies
- Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
- Includes index
- Bibliography note
- Includes bibliographical references
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- emerald24
- Dimensions
- unknown
- Extent
- 1 online resource (6 pages)
- Form of item
- online
- Issn
- 2045-0621
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- 20 illustrations.
- Specific material designation
- remote
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/5FM--youth-radio-in-the-digital-age-Russell/BmQ5PBm5_UU/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/5FM--youth-radio-in-the-digital-age-Russell/BmQ5PBm5_UU/">5FM : youth radio in the digital age, Russell Abratt, (Wits Business School, University of the Witwatersrand, Johannesburg, South Africa), Justine Cullinan, (Wits Business School, University of the Witwatersrand, Johannesburg, South Africa)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
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Data Citation of the Item 5FM : youth radio in the digital age, Russell Abratt, (Wits Business School, University of the Witwatersrand, Johannesburg, South Africa), Justine Cullinan, (Wits Business School, University of the Witwatersrand, Johannesburg, South Africa)
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/5FM--youth-radio-in-the-digital-age-Russell/BmQ5PBm5_UU/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/5FM--youth-radio-in-the-digital-age-Russell/BmQ5PBm5_UU/">5FM : youth radio in the digital age, Russell Abratt, (Wits Business School, University of the Witwatersrand, Johannesburg, South Africa), Justine Cullinan, (Wits Business School, University of the Witwatersrand, Johannesburg, South Africa)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
