The Resource 5FM : youth radio in the digital age, Russell Abratt, (Wits Business School, University of the Witwatersrand, Johannesburg, South Africa), Justine Cullinan, (Wits Business School, University of the Witwatersrand, Johannesburg, South Africa)

5FM : youth radio in the digital age, Russell Abratt, (Wits Business School, University of the Witwatersrand, Johannesburg, South Africa), Justine Cullinan, (Wits Business School, University of the Witwatersrand, Johannesburg, South Africa)

Label
5FM : youth radio in the digital age
Title
5FM
Title remainder
youth radio in the digital age
Statement of responsibility
Russell Abratt, (Wits Business School, University of the Witwatersrand, Johannesburg, South Africa), Justine Cullinan, (Wits Business School, University of the Witwatersrand, Johannesburg, South Africa)
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
In December 2015, Justine Cullinan, station manager of 5FM - a commercial, national music-radio station - reviewed the listenership and revenue figures for the year. When she took over as station manager in October 2014, 5FM had been through a three-year period of sharply declining listenership and revenue. Since then, by growing 5FM's online community and adjusting the station's overall strategy, the tide of decline had slowed. 5FM's limited marketing budget prevented it from attracting listeners through traditional marketing avenues. Cullinan wondered how she could grow audiences and revenue and forge a new way for radio to benchmark success in a world where online communities were ever more important
Member of
Cataloging source
UtOrBLW
http://library.link/vocab/creatorName
Abratt, Russell
Dewey number
658.827
Illustrations
illustrations
Index
index present
Intended audience
The study is applicable to post-graduate brand management course and post-graduate marketing management course
LC call number
HF5415.1255
LC item number
.A27 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Cullinan, Justine
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Marketing
  • Radio stations
Label
5FM : youth radio in the digital age, Russell Abratt, (Wits Business School, University of the Witwatersrand, Johannesburg, South Africa), Justine Cullinan, (Wits Business School, University of the Witwatersrand, Johannesburg, South Africa)
Instantiates
Publication
Copyright
Note
  • At the end of this case, students will understand the following concepts: brand awareness; brand promise; brand communication; and brand revitalisation strategies
  • Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
  • Includes index
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
emerald24
Dimensions
unknown
Extent
1 online resource (6 pages)
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
20 illustrations.
Specific material designation
remote
Label
5FM : youth radio in the digital age, Russell Abratt, (Wits Business School, University of the Witwatersrand, Johannesburg, South Africa), Justine Cullinan, (Wits Business School, University of the Witwatersrand, Johannesburg, South Africa)
Publication
Copyright
Note
  • At the end of this case, students will understand the following concepts: brand awareness; brand promise; brand communication; and brand revitalisation strategies
  • Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
  • Includes index
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
emerald24
Dimensions
unknown
Extent
1 online resource (6 pages)
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
20 illustrations.
Specific material designation
remote

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