Coverart for item
The Resource A dictionary of marketing, Charles Doyle, (electronic book)

A dictionary of marketing, Charles Doyle, (electronic book)

Label
A dictionary of marketing
Title
A dictionary of marketing
Statement of responsibility
Charles Doyle
Creator
Author
Subject
Genre
Language
eng
Summary
This is an accessible A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing
Cataloging source
StDuBDS
http://library.link/vocab/creatorDate
1959-
http://library.link/vocab/creatorName
Doyle, Charles
Dewey number
658.8003
Index
no index present
LC call number
HF5412
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
Target audience
specialized
Label
A dictionary of marketing, Charles Doyle, (electronic book)
Instantiates
Publication
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
EDZ0001385940
Edition
4th edition.
Extent
1 online resource
Form of item
online
Isbn
9780191800221
Media category
computer
Media MARC source
rdamedia
Specific material designation
remote
Label
A dictionary of marketing, Charles Doyle, (electronic book)
Publication
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
EDZ0001385940
Edition
4th edition.
Extent
1 online resource
Form of item
online
Isbn
9780191800221
Media category
computer
Media MARC source
rdamedia
Specific material designation
remote

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