Coverart for item
The Resource A fly-away success story : Red Bull gives You wings, Rosalind Masterson

A fly-away success story : Red Bull gives You wings, Rosalind Masterson

Label
A fly-away success story : Red Bull gives You wings
Title
A fly-away success story
Title remainder
Red Bull gives You wings
Statement of responsibility
Rosalind Masterson
Creator
Author
Subject
Genre
Language
eng
Summary
Red Bull serves here as an excellent example of a company's successful brand marketing with a small marketing budget
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Masterson, Rosalind
Dewey number
658.827
Illustrations
illustrations
Index
no index present
LC call number
HF5415.1255
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE knowledge. Cases
http://library.link/vocab/subjectName
  • Red Bull (Firm)
  • Branding (Marketing)
Target audience
specialized
Label
A fly-away success story : Red Bull gives You wings, Rosalind Masterson
Instantiates
Publication
Note
  • Originally Published in: Masterson, R., & Pickton, D. (2014). A Fly-Away Success Story: Red Bull Gives You Wings. Marketing: An introduction (3rd ed., pp. 367-368). London: SAGE Publications Ltd. Print. ISBN: 9781446266472
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001377551
Extent
1 online resource
Form of item
online
Isbn
9781473938205
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote
Label
A fly-away success story : Red Bull gives You wings, Rosalind Masterson
Publication
Note
  • Originally Published in: Masterson, R., & Pickton, D. (2014). A Fly-Away Success Story: Red Bull Gives You Wings. Marketing: An introduction (3rd ed., pp. 367-368). London: SAGE Publications Ltd. Print. ISBN: 9781446266472
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001377551
Extent
1 online resource
Form of item
online
Isbn
9781473938205
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote

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