Coverart for item
The Resource A funding decision for AIRTAME, La?ra Hrafnsdo?ttir, Nicolo ̀Z. Nielsen, Yiling Zhang, Willem Hulsink

A funding decision for AIRTAME, La?ra Hrafnsdo?ttir, Nicolo ̀Z. Nielsen, Yiling Zhang, Willem Hulsink

Label
A funding decision for AIRTAME
Title
A funding decision for AIRTAME
Statement of responsibility
La?ra Hrafnsdo?ttir, Nicolo ̀Z. Nielsen, Yiling Zhang, Willem Hulsink
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
AIRTAME was founded in 2013 in Copenhagen by a group of five Danish entrepreneurs. The product is a wireless screening device that can easily project or expand any computer's screen to any other screen, even multiple ones at the same time, with only a few steps involved. The start-up successfully raised over US$1.2 million by means of crowdfunding. With this success, AIRTAME managed to sign partnerships with Jabil, a leading global manufacturer, and with important customers such as Microsoft, NASA, and Oxford University. By November 2014, AIRTAME had nearly drained its funds gained from crowdfunding and required additional capital. However, business angels were not convinced by its business plan and the company was not ready to attract venture capitalists. How should AIRTAME successfully apply for a second round of financing and gain the investment needed to further develop its product and expand globally? The case introduces students to the three main funding options: equity-based crowdfunding, angel investors, and venture capitalists. It compels students to compare the advantages and disadvantages of each funding option, with a focus on reward-based crowdfunding
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Hrafnsdo?ttir, La?ra
Dewey number
658.15
Illustrations
illustrations
Index
index present
LC call number
HG4026
LC item number
.H73 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Nielsen, Nicolo ̀Z.
  • Zhang, Yiling
  • Hulsink, Willem
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Business enterprises
  • Crowd funding
  • AIRTAME
Target audience
specialized
Label
A funding decision for AIRTAME, La?ra Hrafnsdo?ttir, Nicolo ̀Z. Nielsen, Yiling Zhang, Willem Hulsink
Instantiates
Publication
Note
  • Originally Published InHrafnsdo?ttir, L., Nielsen, N. Z., Zhang, Y., & Hulsink, W. (2014). AirTame: Reward-based crowdfunding. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000002665
Extent
1 online resource
Form of item
online
Isbn
9781526427359
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
A funding decision for AIRTAME, La?ra Hrafnsdo?ttir, Nicolo ̀Z. Nielsen, Yiling Zhang, Willem Hulsink
Publication
Note
  • Originally Published InHrafnsdo?ttir, L., Nielsen, N. Z., Zhang, Y., & Hulsink, W. (2014). AirTame: Reward-based crowdfunding. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000002665
Extent
1 online resource
Form of item
online
Isbn
9781526427359
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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