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The Resource A good night's sleep, Daniel W. Baack, Eric G. Harris & Donald Baack

A good night's sleep, Daniel W. Baack, Eric G. Harris & Donald Baack

Label
A good night's sleep
Title
A good night's sleep
Statement of responsibility
Daniel W. Baack, Eric G. Harris & Donald Baack
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
Everyday experiences can present major marketing opportunities. This case study provides an overview of the marketing possibilities that emerge from international cultural differences in sleep habits and patterns. The Japanese market is of particular interest, due to a unique type of bed comprised of a number of elements, each designed for optimum sleep quality
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Baack, Daniel W
Dewey number
658.84
Illustrations
illustrations
Index
no index present
LC call number
HF1416
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Harris, Eric G.
  • Baack, Donald
Series statement
SAGE knowledge. Cases
http://library.link/vocab/subjectName
  • Export marketing
  • Beds
Target audience
specialized
Label
A good night's sleep, Daniel W. Baack, Eric G. Harris & Donald Baack
Instantiates
Publication
Note
  • Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). A Good Night's Sleep. In International marketing (pp. 227-228). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001382927
Extent
1 online resource
Form of item
online
Isbn
9781506322896
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote
Label
A good night's sleep, Daniel W. Baack, Eric G. Harris & Donald Baack
Publication
Note
  • Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). A Good Night's Sleep. In International marketing (pp. 227-228). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001382927
Extent
1 online resource
Form of item
online
Isbn
9781506322896
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote

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