Coverart for item
The Resource A hole in one (hundred forty characters) : a case study examining PGA Tour Golfers' Twitter use during the Masters, Kevin Hull

A hole in one (hundred forty characters) : a case study examining PGA Tour Golfers' Twitter use during the Masters, Kevin Hull

Label
A hole in one (hundred forty characters) : a case study examining PGA Tour Golfers' Twitter use during the Masters
Title
A hole in one (hundred forty characters)
Title remainder
a case study examining PGA Tour Golfers' Twitter use during the Masters
Statement of responsibility
Kevin Hull
Creator
Author
Subject
Language
eng
Summary
This case study explored how professional golfers participating in the Masters tournament used Twitter during the week of the event. Basing the research in self-presentation theory, the author conducted a content analysis of 895 tweets by 39 golfers. The results suggest that athletes are using Twitter to give fans both a front-stage and a backstage glimpse into their lives, with engaging with fans (front stage) being the most prominent. By balancing between front stage and backstage, the athletes are able to give fans a more intimate view of their life, while also maintaining a public persona that can please sponsors. Limitations and directions for future research are also discussed
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Hull, Kevin
Dewey number
070.449796
Index
index present
LC call number
GV742
LC item number
.H85 2014
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Mass media and sports
  • Masters Golf Tournament
Target audience
specialized
Label
A hole in one (hundred forty characters) : a case study examining PGA Tour Golfers' Twitter use during the Masters, Kevin Hull
Instantiates
Publication
Note
  • Originally published in Hull, K. (2014). A hole in one (hundred forty characters): A case study examining PGA Tour Golfers' Twitter use during the Masters. International Journal of Sport Communication, 7(2), 245-260. DOI:
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003206
Extent
1 online resource.
Form of item
online
Isbn
9781526437723
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
Label
A hole in one (hundred forty characters) : a case study examining PGA Tour Golfers' Twitter use during the Masters, Kevin Hull
Publication
Note
  • Originally published in Hull, K. (2014). A hole in one (hundred forty characters): A case study examining PGA Tour Golfers' Twitter use during the Masters. International Journal of Sport Communication, 7(2), 245-260. DOI:
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003206
Extent
1 online resource.
Form of item
online
Isbn
9781526437723
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote

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