Coverart for item
The Resource A philosophy of dress : rebuilding trust in the Brooks Brothers Brand (B), Jared M. Johnson, Christopher C. Stevenson, James S. O'Rourke

A philosophy of dress : rebuilding trust in the Brooks Brothers Brand (B), Jared M. Johnson, Christopher C. Stevenson, James S. O'Rourke

Label
A philosophy of dress : rebuilding trust in the Brooks Brothers Brand (B)
Title
A philosophy of dress
Title remainder
rebuilding trust in the Brooks Brothers Brand (B)
Statement of responsibility
Jared M. Johnson, Christopher C. Stevenson, James S. O'Rourke
Creator
Contributor
Author
Subject
Language
eng
Summary
Founded by Henry Sands Brooks in 1818, Brooks Brothers business was built on relationships maintained over generations with employees, suppliers, and customers. Once the most admired retailer in the country, Brooks Brothers lost its corporate identity and consequently, broke the trust of one of America's most loyal base of customers. During the 1980s and 1990s, three companies took ownership of the nation's oldest, and for much of its history, most profitable mens retailer. In 2001, Brooks Brothers was sold to Retail Brand Alliance for $225 million. RBA CEO Claudio Del Vecchio was determined to save Brooks Brothers. Mr. Del Vecchio tailored a turnaround plan stitched with a communication strategy for Brooks Brothers stakeholders
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Johnson, Jared M
Dewey number
658.84
Index
no index present
LC call number
HF5429.B76
LC item number
J64 2017
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorDate
1946-
http://library.link/vocab/relatedWorkOrContributorName
  • Stevenson, Christopher C.
  • O'Rourke, James S.
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Brooks Brothers (Firm)
  • Retail trade
  • Corporate turnarounds
  • Customer loyalty
  • Corporate image
Target audience
specialized
Label
A philosophy of dress : rebuilding trust in the Brooks Brothers Brand (B), Jared M. Johnson, Christopher C. Stevenson, James S. O'Rourke
Instantiates
Publication
Note
  • Originally published in Johnson, J. M., Stevenson, C. C., & ORourke, J. S. (2006). A philosophy of dress: Rebuilding trust in the Brooks Brothers brand (B). 06-09 (B). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000000447
Extent
1 online resource.
Form of item
online
Isbn
9781526404428
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
Label
A philosophy of dress : rebuilding trust in the Brooks Brothers Brand (B), Jared M. Johnson, Christopher C. Stevenson, James S. O'Rourke
Publication
Note
  • Originally published in Johnson, J. M., Stevenson, C. C., & ORourke, J. S. (2006). A philosophy of dress: Rebuilding trust in the Brooks Brothers brand (B). 06-09 (B). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000000447
Extent
1 online resource.
Form of item
online
Isbn
9781526404428
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote

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