Coverart for item
The Resource A question of value, Matthew A. Cronin

A question of value, Matthew A. Cronin

Label
A question of value
Title
A question of value
Statement of responsibility
Matthew A. Cronin
Creator
Author
Subject
Language
eng
Summary
This case presents an evolving negotiation where SMA and PharmaSciences (pseudonyms) are attempting to acquire a small company Nose-Clear (also a pseudonym) that manufactures a homeopathic sinus congestion remedy. On paper, this looks like an extremely attractive acquisition because of the benefits that come from integrating the homeopathic remedy with the patented muco-adhesive. Such a product provides a clear competitive advantage as the product cannot be copied because of the patent protection, which is not possible with purely homeopathic products. At the same time, the product can be legitimized and proven effective with clinical trials. The market for congestion relief is over $1 billion worldwide, so the upside potential is huge. But what starts out as a negotiation on product becomes a negotiation about people
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Cronin, Matthew A.
Dewey number
658.4052
Index
no index present
LC call number
HD58.6
LC item number
.C76 2018
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Negotiation in business
  • Strategic planning
Target audience
specialized
Label
A question of value, Matthew A. Cronin
Instantiates
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003213
Extent
1 online resource.
Form of item
online
Isbn
9781526445568
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
Label
A question of value, Matthew A. Cronin
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003213
Extent
1 online resource.
Form of item
online
Isbn
9781526445568
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote

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