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The Resource A risk-benefit perspective on early customer integration, Christoph Kausch

A risk-benefit perspective on early customer integration, Christoph Kausch

Label
A risk-benefit perspective on early customer integration
Title
A risk-benefit perspective on early customer integration
Statement of responsibility
Christoph Kausch
Creator
Subject
Language
eng
Summary
Customer integration in the early innovation phase has been considered the method of choice in theory and practice. Growing experience with the concept has shown unexpected side effects that may even outweigh its recognized advantages. Therefore, management needs to be able to assess in advance whether the involvement of customers will add overall value to each particular innovation project. To support but not to replace the final managerial decision, a mathematical formula is developed. It can be applied to all kinds of process structures, takes into account the risks and benefits contingent
Member of
Is part of
Cataloging source
GW5XE
http://library.link/vocab/creatorName
Kausch, Christoph
Dewey number
658.514
Illustrations
illustrations
Index
no index present
LC call number
HD45
LC item number
.K38 2007eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Contributions to management science,
http://library.link/vocab/subjectName
  • New products
  • Technological innovations
  • Customer relations
  • Economics/Management Science
  • Economic Theory
  • Organization/Planning
  • Technology Management
Label
A risk-benefit perspective on early customer integration, Christoph Kausch
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 221-244)
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- Literature Review of Key Issues -- Development of an Analysis Model for a Risk-Benefit Balance -- Case Studies on Early Customer Integration -- Characteristics of Successful Early Customer Integration -- Managerial Recommendations for Advisable Envisaged Customer Integration -- Conclusion
Dimensions
unknown
Extent
1 online resource (xvi, 244 pages)
Form of item
online
Isbn
9783790819625
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations.
Specific material designation
remote
System control number
  • SPR191454091
  • ocn191454091
Label
A risk-benefit perspective on early customer integration, Christoph Kausch
Publication
Bibliography note
Includes bibliographical references (pages 221-244)
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- Literature Review of Key Issues -- Development of an Analysis Model for a Risk-Benefit Balance -- Case Studies on Early Customer Integration -- Characteristics of Successful Early Customer Integration -- Managerial Recommendations for Advisable Envisaged Customer Integration -- Conclusion
Dimensions
unknown
Extent
1 online resource (xvi, 244 pages)
Form of item
online
Isbn
9783790819625
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations.
Specific material designation
remote
System control number
  • SPR191454091
  • ocn191454091

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