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The Resource A risk-benefit perspective on early customer integration, Christoph Kausch, (electronic book)

A risk-benefit perspective on early customer integration, Christoph Kausch, (electronic book)

Label
A risk-benefit perspective on early customer integration
Title
A risk-benefit perspective on early customer integration
Statement of responsibility
Christoph Kausch
Creator
Subject
Language
eng
Summary
Customer integration in the early innovation phase has been considered the method of choice in theory and practice. Growing experience with the concept has shown unexpected side effects that may even outweigh its recognized advantages. Therefore, management needs to be able to assess in advance whether the involvement of customers will add overall value to each particular innovation project. To support but not to replace the final managerial decision, a mathematical formula is developed. It can be applied to all kinds of process structures, takes into account the risks and benefits contingent
Member of
Characteristic
online system or service
http://library.link/vocab/creatorName
Kausch, Christoph
Image bit depth
0
Series statement
Contributions to management science
http://library.link/vocab/subjectName
  • New products
  • Customer relations
  • Technological innovations
Label
A risk-benefit perspective on early customer integration, Christoph Kausch, (electronic book)
Instantiates
Publication
Antecedent source
mixed
Bibliography note
Includes bibliographical references (p. [221]-244)
Color
not applicable
Dimensions
unknown
Extent
xvi, 244 p.
File format
multiple file formats
Isbn
9783790819625
Issn
1431-1941
Level of compression
uncompressed
Other physical details
ill.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
Label
A risk-benefit perspective on early customer integration, Christoph Kausch, (electronic book)
Publication
Antecedent source
mixed
Bibliography note
Includes bibliographical references (p. [221]-244)
Color
not applicable
Dimensions
unknown
Extent
xvi, 244 p.
File format
multiple file formats
Isbn
9783790819625
Issn
1431-1941
Level of compression
uncompressed
Other physical details
ill.
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote

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