Coverart for item
The Resource AARP, Michael J. Worth

AARP, Michael J. Worth

Label
AARP
Title
AARP
Statement of responsibility
Michael J. Worth
Creator
Author
Subject
Genre
Language
eng
Summary
AARP is one of the United States' largest nonprofit organizations, with more than 35 million members, all of whom are over the age of 50 years. Its purposes include promoting independence, dignity, and purpose for older persons; enhancing the quality of life of older persons; and encouraging older people "to serve, not to be served." But in 1998, it needed to respond to powerful demographic trends. The baby boomer generation was aging. They were the future market for the association's programs, but their lives were different from those of earlier generations. People were living longer and working longer. If the association was going to continue growing, it would need to attract this rising and somewhat different generation of Americans
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Worth, Michael J
Dewey number
362.6068
Illustrations
illustrations
Index
no index present
LC call number
HV1451
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE knowledge. Cases
http://library.link/vocab/subjectName
  • American Association of Retired Persons
  • Nonprofit organizations
Target audience
specialized
Label
AARP, Michael J. Worth
Instantiates
Publication
Note
  • Originally Published in: Worth, M. J. (2013). Case 10.1: AARP. In Nonprofit management: Principles and practice (3rd ed., p. 258). Los Angeles: SAGE Publications, Inc. Print. ISBN: 9781452243092
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001377791
Extent
1 online resource
Form of item
online
Isbn
9781506309699
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote
Label
AARP, Michael J. Worth
Publication
Note
  • Originally Published in: Worth, M. J. (2013). Case 10.1: AARP. In Nonprofit management: Principles and practice (3rd ed., p. 258). Los Angeles: SAGE Publications, Inc. Print. ISBN: 9781452243092
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001377791
Extent
1 online resource
Form of item
online
Isbn
9781506309699
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote

Library Locations

Processing Feedback ...