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The Resource ABS Tyres, Arindam Banjeree

ABS Tyres, Arindam Banjeree

Label
ABS Tyres
Title
ABS Tyres
Statement of responsibility
Arindam Banjeree
Creator
Author
Subject
Language
eng
Summary
ABS Tyre Company was lagging behind in the replacement market with minimal brand recall in the market place. It also wanted to protect its domination in the Original Equipment (OE) market since it feared that a low brand recall in the replacement market would backfire in their OE market someday. The company wanted to develop a strategy to expand its replacement market share. Being concerned about its future prospects, the Managing Director of ABS tyres sought the advice of an external consultant, a professor from a business school, to help them structure their process of creating a growth strategy and to formulate a well-considered strategy for growth
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Banjeree, Arindam
Dewey number
338.767820971359
Illustrations
illustrations
Index
no index present
LC call number
HD9161.5.T574
LC item number
A273 2017
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • ABS Tyre Company
  • Small business
  • Tire industry
Target audience
specialized
Label
ABS Tyres, Arindam Banjeree
Instantiates
Publication
Note
  • Originally published: Banjeree, A. (2015). ABS tyres. MAR0435. Ahmedabad: Indian Institute of Management, Ahmedabad
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000000067
Extent
1 online resource
Form of item
online
Isbn
9781473988972
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
ABS Tyres, Arindam Banjeree
Publication
Note
  • Originally published: Banjeree, A. (2015). ABS tyres. MAR0435. Ahmedabad: Indian Institute of Management, Ahmedabad
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000000067
Extent
1 online resource
Form of item
online
Isbn
9781473988972
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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