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The Resource Aava natural mineral water, (A), Anand Kumar Jaiswal, Harit Palan & Ingita Jain

Aava natural mineral water, (A), Anand Kumar Jaiswal, Harit Palan & Ingita Jain

Label
Aava natural mineral water, (A)
Title
Aava natural mineral water
Title number
(A)
Statement of responsibility
Anand Kumar Jaiswal, Harit Palan & Ingita Jain
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
Launched in 2005, Aava natural mineral water is one of the key brands in the natural mineral water market in India. This case study discusses the dilemma faced by its managing director and his team in light of the emerging competition
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Jaiswal, Anand Kumar
Dewey number
658.827
Illustrations
illustrations
Index
no index present
LC call number
HD69.B7
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Palan, Harit
  • Jain, Ingita
Series statement
SAGE knowledge. Cases
http://library.link/vocab/subjectName
  • Aava (Firm)
  • Brand name products
  • Branding (Marketing)
  • Strategic planning
  • Mineral water industry
Target audience
specialized
Label
Aava natural mineral water, (A), Anand Kumar Jaiswal, Harit Palan & Ingita Jain
Instantiates
Publication
Note
  • Originally Published in: Jaiswal, A. K., Palan, H., & Jain, I. (2015). Aava Natural Mineral Water (A) (case and teaching notes revised 18/08/2015). MAR0470(A). Ahmedabad: Indian Institute of Management, Ahmedabad
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001385593
Extent
1 online resource
Form of item
online
Isbn
9781473975095
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote
Label
Aava natural mineral water, (A), Anand Kumar Jaiswal, Harit Palan & Ingita Jain
Publication
Note
  • Originally Published in: Jaiswal, A. K., Palan, H., & Jain, I. (2015). Aava Natural Mineral Water (A) (case and teaching notes revised 18/08/2015). MAR0470(A). Ahmedabad: Indian Institute of Management, Ahmedabad
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001385593
Extent
1 online resource
Form of item
online
Isbn
9781473975095
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote

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