Coverart for item
The Resource Ads to icons : how advertising succeeds in a multimedia age, Paul Springer, (electronic book)

Ads to icons : how advertising succeeds in a multimedia age, Paul Springer, (electronic book)

Label
Ads to icons : how advertising succeeds in a multimedia age
Title
Ads to icons
Title remainder
how advertising succeeds in a multimedia age
Statement of responsibility
Paul Springer
Creator
Subject
Genre
Language
eng
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Springer, Paul
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Advertising
  • Advertising campaigns
Label
Ads to icons : how advertising succeeds in a multimedia age, Paul Springer, (electronic book)
Instantiates
Publication
Note
Previous ed.: 2007
Bibliography note
Includes bibliographical references and index
Control code
DAW13709350
Edition
2nd ed.
Extent
xviii, 343 p.
Form of item
electronic
Governing access note
Dawsonera presents books as PDF files. There is no limit to the number of simultaneous users but there is a limit to the number of times a book can be used in each 12 month period from the date of purchase. The number of uses is set by the publisher and is known to the library at the time of purchase. Library staff are alerted when the remaining number of uses is low and will decide whether to buy another copy. Users have the choice to Download for 1 day (for offline reading) or to Read Online. The Download option does not permit any copying or printing. The Read Online option allows the user to copy or print 5% of the title. Downloading is available for all titles except those published by Pearson
Isbn
9780749458348
Other physical details
ill.
Reproduction note
Electronic resource
Specific material designation
remote
Label
Ads to icons : how advertising succeeds in a multimedia age, Paul Springer, (electronic book)
Publication
Note
Previous ed.: 2007
Bibliography note
Includes bibliographical references and index
Control code
DAW13709350
Edition
2nd ed.
Extent
xviii, 343 p.
Form of item
electronic
Governing access note
Dawsonera presents books as PDF files. There is no limit to the number of simultaneous users but there is a limit to the number of times a book can be used in each 12 month period from the date of purchase. The number of uses is set by the publisher and is known to the library at the time of purchase. Library staff are alerted when the remaining number of uses is low and will decide whether to buy another copy. Users have the choice to Download for 1 day (for offline reading) or to Read Online. The Download option does not permit any copying or printing. The Read Online option allows the user to copy or print 5% of the title. Downloading is available for all titles except those published by Pearson
Isbn
9780749458348
Other physical details
ill.
Reproduction note
Electronic resource
Specific material designation
remote

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