The Resource Advanced statistical techniques for direct marketing tests, Barry Leventhal, (streaming video)

Advanced statistical techniques for direct marketing tests, Barry Leventhal, (streaming video)

Label
Advanced statistical techniques for direct marketing tests
Title
Advanced statistical techniques for direct marketing tests
Statement of responsibility
Barry Leventhal
Creator
Subject
Language
eng
Member of
Cataloging source
KCL
Characteristic
videorecording
http://library.link/vocab/creatorName
Leventhal, Barry,
Series statement
Statistics of direct marketing : understanding the key methods and calculations
http://library.link/vocab/subjectName
Direct marketing
Label
Advanced statistical techniques for direct marketing tests, Barry Leventhal, (streaming video)
Instantiates
Publication
Note
Animated audio-visual presentations with synchronized narration
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: Objectives of the talk -- Terms and definitions used in statistical experiments -- Single factor experiments -- Model description -- Fixed vs random models -- Analysis of variance rationale (ANOVA) -- Example: experiment on recruitment channels -- Randomised blocks and latin squares -- Factorial experiments -- Analysis of experiments -- Example -- Summary of main points
Control code
HST1808_1_3
Dimensions
unknown
Extent
1 streaming video file (60 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
digital, mono., SWF file, sd. col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other
Label
Advanced statistical techniques for direct marketing tests, Barry Leventhal, (streaming video)
Publication
Note
Animated audio-visual presentations with synchronized narration
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: Objectives of the talk -- Terms and definitions used in statistical experiments -- Single factor experiments -- Model description -- Fixed vs random models -- Analysis of variance rationale (ANOVA) -- Example: experiment on recruitment channels -- Randomised blocks and latin squares -- Factorial experiments -- Analysis of experiments -- Example -- Summary of main points
Control code
HST1808_1_3
Dimensions
unknown
Extent
1 streaming video file (60 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
digital, mono., SWF file, sd. col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other

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