The Resource Advertising and anthropology : ethnographic practice and cultural perspectives, Timothy de Waal Malefyt and Robert J. Morais
Advertising and anthropology : ethnographic practice and cultural perspectives, Timothy de Waal Malefyt and Robert J. Morais
Resource Information
The item Advertising and anthropology : ethnographic practice and cultural perspectives, Timothy de Waal Malefyt and Robert J. Morais represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Advertising and anthropology : ethnographic practice and cultural perspectives, Timothy de Waal Malefyt and Robert J. Morais represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners. Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design"
- Language
- eng
- Edition
- English edition.
- Extent
- xiii, 186 p.
- Isbn
- 9780857852021
- Label
- Advertising and anthropology : ethnographic practice and cultural perspectives
- Title
- Advertising and anthropology
- Title remainder
- ethnographic practice and cultural perspectives
- Statement of responsibility
- Timothy de Waal Malefyt and Robert J. Morais
- Language
- eng
- Summary
- Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners. Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design"
- Cataloging source
- SzZUIDS
- http://library.link/vocab/creatorName
- Malefyt, Timothy Dewaal
- Dewey number
- 659.1/042
- Index
- no index present
- LC call number
- HF5821
- LC item number
- .M26 2012
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Morais, Robert J
- http://library.link/vocab/subjectName
-
- Advertising
- Anthropology
- Marketing research
- Label
- Advertising and anthropology : ethnographic practice and cultural perspectives, Timothy de Waal Malefyt and Robert J. Morais
- Bibliography note
- Bibliogr.: p. 161-176
- Carrier category
- Band
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier/ger
- Content category
- Text
- Content type code
-
- txt
- Content type MARC source
- rdacontent/ger
- Control code
- ocn820693200
- Edition
- English edition.
- Extent
- xiii, 186 p.
- Isbn
- 9780857852021
- Media category
- ohne Hilfsmittel zu benutzen
- Media MARC source
- rdamedia/ger
- Media type code
-
- n
- Note
- Law packs 3-5 bib class law
- Label
- Advertising and anthropology : ethnographic practice and cultural perspectives, Timothy de Waal Malefyt and Robert J. Morais
- Bibliography note
- Bibliogr.: p. 161-176
- Carrier category
- Band
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier/ger
- Content category
- Text
- Content type code
-
- txt
- Content type MARC source
- rdacontent/ger
- Control code
- ocn820693200
- Edition
- English edition.
- Extent
- xiii, 186 p.
- Isbn
- 9780857852021
- Media category
- ohne Hilfsmittel zu benutzen
- Media MARC source
- rdamedia/ger
- Media type code
-
- n
- Note
- Law packs 3-5 bib class law
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Advertising-and-anthropology--ethnographic/K2ukrEYIqCY/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Advertising-and-anthropology--ethnographic/K2ukrEYIqCY/">Advertising and anthropology : ethnographic practice and cultural perspectives, Timothy de Waal Malefyt and Robert J. Morais</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Advertising-and-anthropology--ethnographic/K2ukrEYIqCY/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Advertising-and-anthropology--ethnographic/K2ukrEYIqCY/">Advertising and anthropology : ethnographic practice and cultural perspectives, Timothy de Waal Malefyt and Robert J. Morais</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
