Coverart for item
The Resource Advertising and anthropology : ethnographic practice and cultural perspectives, Timothy de Waal Malefyt and Robert J. Morais

Advertising and anthropology : ethnographic practice and cultural perspectives, Timothy de Waal Malefyt and Robert J. Morais

Label
Advertising and anthropology : ethnographic practice and cultural perspectives
Title
Advertising and anthropology
Title remainder
ethnographic practice and cultural perspectives
Statement of responsibility
Timothy de Waal Malefyt and Robert J. Morais
Creator
Contributor
Subject
Language
eng
Summary
Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners. Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design"
Cataloging source
SzZUIDS
http://library.link/vocab/creatorName
Malefyt, Timothy Dewaal
Dewey number
659.1/042
Index
no index present
LC call number
HF5821
LC item number
.M26 2012
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Morais, Robert J
http://library.link/vocab/subjectName
  • Advertising
  • Anthropology
  • Marketing research
Label
Advertising and anthropology : ethnographic practice and cultural perspectives, Timothy de Waal Malefyt and Robert J. Morais
Instantiates
Publication
Bibliography note
Bibliogr.: p. 161-176
Carrier category
Band
Carrier category code
  • nc
Carrier MARC source
rdacarrier/ger
Content category
Text
Content type code
  • txt
Content type MARC source
rdacontent/ger
Control code
ocn820693200
Edition
English edition.
Extent
xiii, 186 p.
Isbn
9780857852014
Media category
ohne Hilfsmittel zu benutzen
Media MARC source
rdamedia/ger
Media type code
  • n
Note
Law packs 3-5 bib class law
Label
Advertising and anthropology : ethnographic practice and cultural perspectives, Timothy de Waal Malefyt and Robert J. Morais
Publication
Bibliography note
Bibliogr.: p. 161-176
Carrier category
Band
Carrier category code
  • nc
Carrier MARC source
rdacarrier/ger
Content category
Text
Content type code
  • txt
Content type MARC source
rdacontent/ger
Control code
ocn820693200
Edition
English edition.
Extent
xiii, 186 p.
Isbn
9780857852014
Media category
ohne Hilfsmittel zu benutzen
Media MARC source
rdamedia/ger
Media type code
  • n
Note
Law packs 3-5 bib class law

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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