Coverart for item
The Resource Advertising and promotion : an integrated marketing communications, Chris Hackley

Advertising and promotion : an integrated marketing communications, Chris Hackley

Label
Advertising and promotion : an integrated marketing communications
Title
Advertising and promotion
Title remainder
an integrated marketing communications
Statement of responsibility
Chris Hackley
Creator
Subject
Language
eng
Cataloging source
U3G
http://library.link/vocab/creatorName
Hackley, Christopher E
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising
  • Sales promotion
  • Advertising
  • Advertising
Label
Advertising and promotion : an integrated marketing communications, Chris Hackley
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [311]-322) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • The Brand and Integrated Marketing Communications Planning
  • Case: My Bank and I -- First City Monument Bank
  • 4.
  • Advertising Agencies: Creative Work and Management Processes
  • Case: Integrated Campaign Planning for the Samsung F480 Tocco
  • 5.
  • Promotional Media in the Digital Age
  • Case: Leveraging the Internet for TV Advertising Revenue -- Media Funding Models in the Digital Age
  • 6.
  • Non-Advertising Promotion in Integrated Marketing Communication
  • Machine generated contents note:
  • Case: The global appeal of the UK Premier League and Stoke City FC
  • 7.
  • International Advertising
  • Case: Levi 501s and the Changing Cultural Meaning of Denim Jeans
  • 8.
  • Advertising: Ethics and Regulation
  • Case: Benetton
  • 9.
  • Advertising Research
  • Case: 'Social Branding' and the Dove 'Campaign for Real Beauty'
  • 1.
  • 10.
  • Integrating e-Marketing and Advertising
  • Case: British Army Recruitment Goes Gaming in a Digital Campaign
  • Introducing Advertising and Promotion: An Integrated Marketing Communications Approach
  • Case: Advertising and Broadcast 'Media Convergence'
  • 2.
  • Theorizing Advertising and Promotion
  • Case: Intertextuality and the Interpreting Consumer
  • 3.
Control code
ocn828059188
Dimensions
24 cm.
Edition
2nd ed.
Extent
xvii, 333 p.
Isbn
9781849201469
Lccn
2009932899
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
100528121
Other physical details
ill.
Specific material designation
regular print
Label
Advertising and promotion : an integrated marketing communications, Chris Hackley
Publication
Bibliography note
Includes bibliographical references (p. [311]-322) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • The Brand and Integrated Marketing Communications Planning
  • Case: My Bank and I -- First City Monument Bank
  • 4.
  • Advertising Agencies: Creative Work and Management Processes
  • Case: Integrated Campaign Planning for the Samsung F480 Tocco
  • 5.
  • Promotional Media in the Digital Age
  • Case: Leveraging the Internet for TV Advertising Revenue -- Media Funding Models in the Digital Age
  • 6.
  • Non-Advertising Promotion in Integrated Marketing Communication
  • Machine generated contents note:
  • Case: The global appeal of the UK Premier League and Stoke City FC
  • 7.
  • International Advertising
  • Case: Levi 501s and the Changing Cultural Meaning of Denim Jeans
  • 8.
  • Advertising: Ethics and Regulation
  • Case: Benetton
  • 9.
  • Advertising Research
  • Case: 'Social Branding' and the Dove 'Campaign for Real Beauty'
  • 1.
  • 10.
  • Integrating e-Marketing and Advertising
  • Case: British Army Recruitment Goes Gaming in a Digital Campaign
  • Introducing Advertising and Promotion: An Integrated Marketing Communications Approach
  • Case: Advertising and Broadcast 'Media Convergence'
  • 2.
  • Theorizing Advertising and Promotion
  • Case: Intertextuality and the Interpreting Consumer
  • 3.
Control code
ocn828059188
Dimensions
24 cm.
Edition
2nd ed.
Extent
xvii, 333 p.
Isbn
9781849201469
Lccn
2009932899
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
100528121
Other physical details
ill.
Specific material designation
regular print

Library Locations

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      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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