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The Resource Advertising and society : an introduction, edited by Carol J. Pardun

Advertising and society : an introduction, edited by Carol J. Pardun

Label
Advertising and society : an introduction
Title
Advertising and society
Title remainder
an introduction
Statement of responsibility
edited by Carol J. Pardun
Contributor
Editor
Subject
Language
eng
Cataloging source
UKMGB
Illustrations
illustrations
Index
index present
LC call number
  • HF5813.U6
  • HF5813.U6
LC item number
  • A38 2014
  • A6196 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Pardun, Carol J.
http://library.link/vocab/subjectName
  • Advertising
  • Advertising
Label
Advertising and society : an introduction, edited by Carol J. Pardun
Instantiates
Publication
Note
Previous edition: Oxford: Wiley-Blackwell, 2009
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Contents
  • 1. Introduction : why does everyone have an opinion about advertising? / Carol J. Pardun -- pt. I. Enduring issues -- 2. The economic impact of advertising -- Argument : advertising lowers prices for consumers / C. Ann Hollifield -- Counterargument : advertising makes products more expensive / Penny Abernethy -- 3. Advertising to children -- Argument : children are smarter than we think. Let's respect them as the consumers they are! / J. Walker Smith -- Counterargument : children need more protection from advertising! / Dan Panici -- 4. Political advertising -- Argument : what's so positive about negative advertising? / Anne Johnston -- Counterargument : why negative political advertising is bad advertising / Albert R. Tims -- 5. Tobacco advertising -- Argument : the strong First Amendment right to promote lawful products / R. Michael Hoefges -- Counterargument : rationales for the regulation of tobacco advertising and promotion / Timothy Dewhirst -- 6. Alcohol advertising -- Argument : not so fast! Evidence-informed alcohol policy requires a balanced review of advertising studies / Jon P. Nelson -- Counterargument : abandonment of alcohol advertising regulation carries a high social cost / Esther Thorson -- 7. Sex in advertising -- Argument : sex in advertising : no crime here! / Tom Reichert -- Counterargument : using sex in advertising is never a good idea / Kathy Roberts Forde -- 8. Stereotypes in advertising -- Argument : what's the harm in advertising stereotypes? / Jane Marcellus -- Counterargument : stereotypes are a necessary and appropriate strategy for advertising / Margaret Morrison
  • pt. II. Emerging issues -- 9. Direct-to-consumer pharmaceutical advertising -- Argument : Doctor knows best : why DTC advertising of prescription medications is bad for patients / Beth E. Barnes -- Counterargument 1 : Pharmaceutical DTC advertising provides valuable information to health-care consumers / Michael L. Capella and Charles R. Taylor -- Counterargument 2 : feel empowered! Enhanced health knowledge! / Debbie Treise and Wan Seop Jung -- 10. Hyper-niche markets and advertising -- Argument : hyper-targeted and social : why Facebook advertising my be advertising at its best / Joe Bob Hester -- Counterargument -- Today is the new 1984 : Big Brother is not only watching you, he is selling you / Tom Weir -- 11. Advertising and product placement in entertainment media -- Argument : product placement is simply good advertising strategy / Geah Pressgrove -- Counterargument : placing products in entertainment media does not enhance the media experience / Kathy Brittain Richardson -- 12. Advertising in previously hands-off journalistic environments -- Argument : this is news? Maybe not, but that's okay! / Beth E. Barnes -- Counterargument : advertising in strong journalistic environments is never a good idea / Charles Bierbauer -- 13. Advergames -- Argument : Food and beverage advergames are playing with children's health / Adrienne Holz Ivory and James D. Ivory -- Counterargument : evidence of advergame effectiveness / Kevin Wise and Saleem Alhabash -- 14. Advertising and sporting events -- Argument : advertising unhealthy products during sporting events makes sense as an advertising strategy / Erin Whiteside -- Counterargument : sporting events and advertising products are contrary to athletes' lifestyles : the consequences of mixed messages / Marie Hardin -- 15. Advertising to captive audiences -- Argument : why advertising is acceptable (almost) everywhere / Angeline G. Close -- Counterargument : who wants to be held captive by advertisers? Not me! / Charles Pearce -- 16. Advertising and social responsibility -- Argument : companies are wise, and ethical, to use "social responsibility" as a creative strategy / Debra Merskin -- Counterargument : cause-related marketing as a business strategy is ethically flawed / Peggy Kreshel
Control code
ocn841672122
Dimensions
25 cm
Edition
2nd edition.
Extent
xiii, 296 pages
Isbn
9780470673096
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Label
Advertising and society : an introduction, edited by Carol J. Pardun
Publication
Note
Previous edition: Oxford: Wiley-Blackwell, 2009
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Contents
  • 1. Introduction : why does everyone have an opinion about advertising? / Carol J. Pardun -- pt. I. Enduring issues -- 2. The economic impact of advertising -- Argument : advertising lowers prices for consumers / C. Ann Hollifield -- Counterargument : advertising makes products more expensive / Penny Abernethy -- 3. Advertising to children -- Argument : children are smarter than we think. Let's respect them as the consumers they are! / J. Walker Smith -- Counterargument : children need more protection from advertising! / Dan Panici -- 4. Political advertising -- Argument : what's so positive about negative advertising? / Anne Johnston -- Counterargument : why negative political advertising is bad advertising / Albert R. Tims -- 5. Tobacco advertising -- Argument : the strong First Amendment right to promote lawful products / R. Michael Hoefges -- Counterargument : rationales for the regulation of tobacco advertising and promotion / Timothy Dewhirst -- 6. Alcohol advertising -- Argument : not so fast! Evidence-informed alcohol policy requires a balanced review of advertising studies / Jon P. Nelson -- Counterargument : abandonment of alcohol advertising regulation carries a high social cost / Esther Thorson -- 7. Sex in advertising -- Argument : sex in advertising : no crime here! / Tom Reichert -- Counterargument : using sex in advertising is never a good idea / Kathy Roberts Forde -- 8. Stereotypes in advertising -- Argument : what's the harm in advertising stereotypes? / Jane Marcellus -- Counterargument : stereotypes are a necessary and appropriate strategy for advertising / Margaret Morrison
  • pt. II. Emerging issues -- 9. Direct-to-consumer pharmaceutical advertising -- Argument : Doctor knows best : why DTC advertising of prescription medications is bad for patients / Beth E. Barnes -- Counterargument 1 : Pharmaceutical DTC advertising provides valuable information to health-care consumers / Michael L. Capella and Charles R. Taylor -- Counterargument 2 : feel empowered! Enhanced health knowledge! / Debbie Treise and Wan Seop Jung -- 10. Hyper-niche markets and advertising -- Argument : hyper-targeted and social : why Facebook advertising my be advertising at its best / Joe Bob Hester -- Counterargument -- Today is the new 1984 : Big Brother is not only watching you, he is selling you / Tom Weir -- 11. Advertising and product placement in entertainment media -- Argument : product placement is simply good advertising strategy / Geah Pressgrove -- Counterargument : placing products in entertainment media does not enhance the media experience / Kathy Brittain Richardson -- 12. Advertising in previously hands-off journalistic environments -- Argument : this is news? Maybe not, but that's okay! / Beth E. Barnes -- Counterargument : advertising in strong journalistic environments is never a good idea / Charles Bierbauer -- 13. Advergames -- Argument : Food and beverage advergames are playing with children's health / Adrienne Holz Ivory and James D. Ivory -- Counterargument : evidence of advergame effectiveness / Kevin Wise and Saleem Alhabash -- 14. Advertising and sporting events -- Argument : advertising unhealthy products during sporting events makes sense as an advertising strategy / Erin Whiteside -- Counterargument : sporting events and advertising products are contrary to athletes' lifestyles : the consequences of mixed messages / Marie Hardin -- 15. Advertising to captive audiences -- Argument : why advertising is acceptable (almost) everywhere / Angeline G. Close -- Counterargument : who wants to be held captive by advertisers? Not me! / Charles Pearce -- 16. Advertising and social responsibility -- Argument : companies are wise, and ethical, to use "social responsibility" as a creative strategy / Debra Merskin -- Counterargument : cause-related marketing as a business strategy is ethically flawed / Peggy Kreshel
Control code
ocn841672122
Dimensions
25 cm
Edition
2nd edition.
Extent
xiii, 296 pages
Isbn
9780470673096
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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