Coverart for item
The Resource Advertising confluence : transitioning marketing communications into social movements, edited by Anshu Arora, Sabine Bacouel-Jentjens, (electronic book)

Advertising confluence : transitioning marketing communications into social movements, edited by Anshu Arora, Sabine Bacouel-Jentjens, (electronic book)

Label
Advertising confluence : transitioning marketing communications into social movements
Title
Advertising confluence
Title remainder
transitioning marketing communications into social movements
Statement of responsibility
edited by Anshu Arora, Sabine Bacouel-Jentjens
Contributor
Subject
Genre
Language
eng
Summary
Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions from both the developed and emerging world.
Member of
Cataloging source
UK-WkNB
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Arora, Anshu
  • Bacouel-Jentjens, Sabine
http://library.link/vocab/subjectName
  • Social marketing
  • Advertising
  • Branding (Marketing)
Summary expansion
Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising
Label
Advertising confluence : transitioning marketing communications into social movements, edited by Anshu Arora, Sabine Bacouel-Jentjens, (electronic book)
Instantiates
Publication
Bibliography note
Includes index
Contents
Foreword-- John R McIntyre 1. From Lipophilia to Lipophobia: The Role of Moral Entrepreneurs-- Anne-Sophie Bacouel and Sabine Bacouel-Jentjens 2. Creative Advertising Appeals on Global Cultural Spectrum-- John Hudson and Anshu S. Arora 3. Polysemy in Advertising: A Study of the Effects of Advertising Messages on Decision Making-- William Chasteen and Shalonda Bradford 4. Does the Country-of-Origin Matter for Cosmetics? The 'Made In France' Argument-- Manon Rebufet, Leila Loussaief, and Sabine Bacouel-Jentjens 5. Brand Diffusions and Brand Naming Strategies-- Eric Billinger and Amit Arora 6. Say It without Saying It: How Consumers Interpret 'Tropes' in Advertising and Its Impact on Campaign Success-- Jamin Gordon and Jun Wu 7. How 'True' are Stereotypes? The Role of Stereotypes in Advertising-- Grace Curry, Ulysses J. Brown, III, Jun Wu, and Anshu S. Arora 8. The Value of Social Networks in the World of Advertising-- April Harris and Reginald Leseane Afterword-- Lisa Yount
Control code
9781137492265
Extent
xvi, 122 p.
Form of item
electronic
Isbn
9781137492265
Other physical details
ill.
Specific material designation
unspecified
Label
Advertising confluence : transitioning marketing communications into social movements, edited by Anshu Arora, Sabine Bacouel-Jentjens, (electronic book)
Publication
Bibliography note
Includes index
Contents
Foreword-- John R McIntyre 1. From Lipophilia to Lipophobia: The Role of Moral Entrepreneurs-- Anne-Sophie Bacouel and Sabine Bacouel-Jentjens 2. Creative Advertising Appeals on Global Cultural Spectrum-- John Hudson and Anshu S. Arora 3. Polysemy in Advertising: A Study of the Effects of Advertising Messages on Decision Making-- William Chasteen and Shalonda Bradford 4. Does the Country-of-Origin Matter for Cosmetics? The 'Made In France' Argument-- Manon Rebufet, Leila Loussaief, and Sabine Bacouel-Jentjens 5. Brand Diffusions and Brand Naming Strategies-- Eric Billinger and Amit Arora 6. Say It without Saying It: How Consumers Interpret 'Tropes' in Advertising and Its Impact on Campaign Success-- Jamin Gordon and Jun Wu 7. How 'True' are Stereotypes? The Role of Stereotypes in Advertising-- Grace Curry, Ulysses J. Brown, III, Jun Wu, and Anshu S. Arora 8. The Value of Social Networks in the World of Advertising-- April Harris and Reginald Leseane Afterword-- Lisa Yount
Control code
9781137492265
Extent
xvi, 122 p.
Form of item
electronic
Isbn
9781137492265
Other physical details
ill.
Specific material designation
unspecified

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