Coverart for item
The Resource Advertising confluence : transitioning marketing communications into social movements, edited by Anshu Arora, Sabine Bacouel-Jentjens, (electronic book)

Advertising confluence : transitioning marketing communications into social movements, edited by Anshu Arora, Sabine Bacouel-Jentjens, (electronic book)

Label
Advertising confluence : transitioning marketing communications into social movements
Title
Advertising confluence
Title remainder
transitioning marketing communications into social movements
Statement of responsibility
edited by Anshu Arora, Sabine Bacouel-Jentjens
Contributor
Editor
Subject
Genre
Language
eng
Summary
Annotation
Member of
Cataloging source
UKMGB
Dewey number
658.8
Illustrations
illustrations
Index
no index present
LC call number
HF5823
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Arora, Anshu Saxena
  • Bacouel-Jentjens, Sabine
Series statement
International marketing and management review
http://library.link/vocab/subjectName
  • Social marketing
  • Advertising
  • Branding (Marketing)
Summary expansion
Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising
Label
Advertising confluence : transitioning marketing communications into social movements, edited by Anshu Arora, Sabine Bacouel-Jentjens, (electronic book)
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent.
  • rdacontent.
Control code
SPR897445737
Extent
1 online resource.
Form of item
online
Isbn
9781137492265
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Reproduction note
Electronic resource.
Specific material designation
remote
Label
Advertising confluence : transitioning marketing communications into social movements, edited by Anshu Arora, Sabine Bacouel-Jentjens, (electronic book)
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent.
  • rdacontent.
Control code
SPR897445737
Extent
1 online resource.
Form of item
online
Isbn
9781137492265
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Reproduction note
Electronic resource.
Specific material designation
remote

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