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The Resource Advertising culture, edited by Timothy deWaal Malefyt and Brian Moeran

Advertising culture, edited by Timothy deWaal Malefyt and Brian Moeran

Label
Advertising culture
Title
Advertising culture
Statement of responsibility
edited by Timothy deWaal Malefyt and Brian Moeran
Contributor
Subject
Language
eng
Summary
Analysis of the link between advertising and larger cultural forces demonstrating that an understanding of human behaviour is what unites advertisers and anthropologists in their work
Cataloging source
UKMGB
Index
index present
LC call number
HF5823
LC item number
.A1685 2003
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Malefyt, Timothy Dwight deWaal
  • Moeran, Brian
http://library.link/vocab/subjectName
  • Advertising
  • Advertising
  • Advertising
  • Advertising agencies
Label
Advertising culture, edited by Timothy deWaal Malefyt and Brian Moeran
Instantiates
Publication
Copyright
Note
  • Includes index
  • Formerly CIP.
Bibliography note
Bibliography
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Foreword: A word from our sponsor- anthropology / John F. Sherry, Jr. -- Introduction: Advertising cultures- advertising, ethnography and anthropology / Timothy D. Malefyt and Brian Moeran -- How advertising makes its object / Steven Kemper -- Critical publicity/public criticism: reflections on fieldwork in the Bombay ad world / William Mazzarella -- Advertising, production and consumption as cultural economy / Daniel Miller -- Imagining and imaging the other: Japanese advertising international / Brian Moeran -- The revolution in marketing intimate apparel: a narrative ethnography / Barbara Olsen -- Models, metaphors and client relations: the negotiated meanings of advertising / Timothy d. Malefyt -- Fame and the ordinary: 'authentic' constructions of convenience foods / Marianne Elisabeth Lien -- Phsychology vs anthropology: Where is culture in marketplace ethnography? / Patricia L. Sunderland and Rita M. Denny -- Afterword: Looking forward, looking back / Marietta L. Baba
Control code
on1063546131
Dimensions
24cm
Extent
xiii, 220 pages
Isbn
9781859736784
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
Label
Advertising culture, edited by Timothy deWaal Malefyt and Brian Moeran
Publication
Copyright
Note
  • Includes index
  • Formerly CIP.
Bibliography note
Bibliography
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Foreword: A word from our sponsor- anthropology / John F. Sherry, Jr. -- Introduction: Advertising cultures- advertising, ethnography and anthropology / Timothy D. Malefyt and Brian Moeran -- How advertising makes its object / Steven Kemper -- Critical publicity/public criticism: reflections on fieldwork in the Bombay ad world / William Mazzarella -- Advertising, production and consumption as cultural economy / Daniel Miller -- Imagining and imaging the other: Japanese advertising international / Brian Moeran -- The revolution in marketing intimate apparel: a narrative ethnography / Barbara Olsen -- Models, metaphors and client relations: the negotiated meanings of advertising / Timothy d. Malefyt -- Fame and the ordinary: 'authentic' constructions of convenience foods / Marianne Elisabeth Lien -- Phsychology vs anthropology: Where is culture in marketplace ethnography? / Patricia L. Sunderland and Rita M. Denny -- Afterword: Looking forward, looking back / Marietta L. Baba
Control code
on1063546131
Dimensions
24cm
Extent
xiii, 220 pages
Isbn
9781859736784
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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