Coverart for item
The Resource Advertising cultures, edited by Timothy deWaal Malefyt and Brian Moeran, (electronic book)

Advertising cultures, edited by Timothy deWaal Malefyt and Brian Moeran, (electronic book)

Label
Advertising cultures
Title
Advertising cultures
Statement of responsibility
edited by Timothy deWaal Malefyt and Brian Moeran
Contributor
Subject
Language
eng
Cataloging source
NhCcYBP
Dewey number
659.1
Illustrations
illustrations
Index
index present
LC call number
HF5823
LC item number
.A1685 2003
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Malefyt, Timothy Dwight deWaal
  • Moeran, Brian
  • EBSCOhost
http://library.link/vocab/subjectName
  • Advertising
  • Advertising agencies
Label
Advertising cultures, edited by Timothy deWaal Malefyt and Brian Moeran, (electronic book)
Instantiates
Publication
Note
Includes index
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Foreword: A word from our sponsor- anthropology / John F. Sherry, Jr. -- Introduction: Advertising cultures- advertising, ethnography and anthropology / Timothy D. Malefyt and Brian Moeran -- How advertising makes its object / Steven Kemper -- Critical publicity/public criticism: reflections on fieldwork in the Bombay ad world / William Mazzarella -- Advertising, production and consumption as cultural economy / Daniel Miller -- Imagining and imaging the other: Japanese advertising international / Brian Moeran -- The revolution in marketing intimate apparel: a narrative ethnography / Barbara Olsen -- Models, metaphors and client relations: the negotiated meanings of advertising / Timothy d. Malefyt -- Fame and the ordinary: 'authentic' constructions of convenience foods / Marianne Elisabeth Lien -- Phsychology vs anthropology: Where is culture in marketplace ethnography? / Patricia L. Sunderland and Rita M. Denny -- Afterword: Looking forward, looking back / Marietta L. Baba
Control code
ebs16785069
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (xiii, 220 pages)
Form of item
online
Isbn
9781859736784
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
Advertising cultures, edited by Timothy deWaal Malefyt and Brian Moeran, (electronic book)
Publication
Note
Includes index
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Foreword: A word from our sponsor- anthropology / John F. Sherry, Jr. -- Introduction: Advertising cultures- advertising, ethnography and anthropology / Timothy D. Malefyt and Brian Moeran -- How advertising makes its object / Steven Kemper -- Critical publicity/public criticism: reflections on fieldwork in the Bombay ad world / William Mazzarella -- Advertising, production and consumption as cultural economy / Daniel Miller -- Imagining and imaging the other: Japanese advertising international / Brian Moeran -- The revolution in marketing intimate apparel: a narrative ethnography / Barbara Olsen -- Models, metaphors and client relations: the negotiated meanings of advertising / Timothy d. Malefyt -- Fame and the ordinary: 'authentic' constructions of convenience foods / Marianne Elisabeth Lien -- Phsychology vs anthropology: Where is culture in marketplace ethnography? / Patricia L. Sunderland and Rita M. Denny -- Afterword: Looking forward, looking back / Marietta L. Baba
Control code
ebs16785069
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (xiii, 220 pages)
Form of item
online
Isbn
9781859736784
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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