Coverart for item
The Resource AirAsia : indeed the sky's the limit!, Rizal Ahmad

AirAsia : indeed the sky's the limit!, Rizal Ahmad

Label
AirAsia : indeed the sky's the limit!
Title
AirAsia
Title remainder
indeed the sky's the limit!
Statement of responsibility
Rizal Ahmad
Creator
Author
Subject
Genre
Language
eng
Summary
This article details the development of AirAsia Malaysia from 2005 to 2008 and builds on a prior case, 'AirAsia: The Sky's the Limit'. Within only four years, AirAsia managed to expand its operations into another ten countries. In addition, through its associate company AsiaX, it launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom. This article documents AirAsia's marketing strategy and discusses its approach towards 'market development' and 'product development'. The Blue Ocean Strategy concept is used as a tool to examine AirAsia's strategic moves
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Ahmad, Rizal
Dewey number
658.802
Illustrations
illustrations
Index
no index present
LC call number
HF5415.13
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE knowledge. Cases
http://library.link/vocab/subjectName
Marketing
Target audience
specialized
Label
AirAsia : indeed the sky's the limit!, Rizal Ahmad
Instantiates
Publication
Note
  • Originally Published in: Ahmad, R. (2010). AirAsia: Indeed the Sky's the Limit! Asian Journal of Management Cases, 7(1), 7-31. DOI: 10.1177/097282011000700103
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001385583
Extent
1 online resource
Form of item
online
Isbn
9789351508472
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote
Label
AirAsia : indeed the sky's the limit!, Rizal Ahmad
Publication
Note
  • Originally Published in: Ahmad, R. (2010). AirAsia: Indeed the Sky's the Limit! Asian Journal of Management Cases, 7(1), 7-31. DOI: 10.1177/097282011000700103
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001385583
Extent
1 online resource
Form of item
online
Isbn
9789351508472
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote

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