The Resource American Heart Association and the Pharmaceutical Roundtable, Stephen M. Adler and Hallie Leighton, (streaming video)

American Heart Association and the Pharmaceutical Roundtable, Stephen M. Adler and Hallie Leighton, (streaming video)

Label
American Heart Association and the Pharmaceutical Roundtable
Title
American Heart Association and the Pharmaceutical Roundtable
Statement of responsibility
Stephen M. Adler and Hallie Leighton
Creator
Contributor
Speaker
Subject
Genre
Language
eng
Summary
The case study reviews how the American Heart Association harnessed the collective power of several pharmaceutical companies to promote cardiovascular health messages across the US.
Related
Member of
Cataloging source
HSTalks
Characteristic
videorecording
http://library.link/vocab/creatorName
Adler, Stephen M
http://library.link/vocab/relatedWorkOrContributorName
Leighton, Hallie,
Series statement
Business & management collection,
http://library.link/vocab/subjectName
  • American Heart Association
  • Charities
  • Charities, Medical
  • Health education
  • Heart
  • Social marketing
Label
American Heart Association and the Pharmaceutical Roundtable, Stephen M. Adler and Hallie Leighton, (streaming video)
Instantiates
Publication
Note
  • Animated audio-visual presentation with synchronized narration
  • Bite-size case study extracted from the talk: Results orientated cause marketing: the secrets of effective partnerships in corporate philanthropy
  • Title from title frames
Color
multicolored
Configuration of playback channels
monaural
Control code
HST7065
Dimensions
unknown
Extent
1 online resource (1 streaming video file (2 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
color, sound).
Publisher number
7065
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
Video recording format
other
Label
American Heart Association and the Pharmaceutical Roundtable, Stephen M. Adler and Hallie Leighton, (streaming video)
Publication
Note
  • Animated audio-visual presentation with synchronized narration
  • Bite-size case study extracted from the talk: Results orientated cause marketing: the secrets of effective partnerships in corporate philanthropy
  • Title from title frames
Color
multicolored
Configuration of playback channels
monaural
Control code
HST7065
Dimensions
unknown
Extent
1 online resource (1 streaming video file (2 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
color, sound).
Publisher number
7065
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
Video recording format
other

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