The Resource AmorePacific and the magic of Korean beauty, Martin Roll, (streaming video)

AmorePacific and the magic of Korean beauty, Martin Roll, (streaming video)

Label
AmorePacific and the magic of Korean beauty
Title
AmorePacific and the magic of Korean beauty
Statement of responsibility
Martin Roll
Creator
Speaker
Subject
Genre
Language
eng
Summary
This case study describes how a flourishing skincare and cosmetics company from Korea has leveraged the aspirational pull of Korean beauty to achieve success across Asia
Related
Member of
Cataloging source
HSTalks
Characteristic
videorecording
http://library.link/vocab/creatorDate
1967-
http://library.link/vocab/creatorName
Roll, Martin
Series statement
Business & management collection,
http://library.link/vocab/subjectName
  • Amorepacific (Firm)
  • Brand name products
  • Brand name products
  • Branding (Marketing)
  • Branding (Marketing)
  • Cosmetics
  • Marketing
Label
AmorePacific and the magic of Korean beauty, Martin Roll, (streaming video)
Instantiates
Publication
Note
  • Animated audio-visual presentation with synchronized narration
  • Bite-size case study extracted from the talk: Managing brands in Asia
  • Title from title frames
Color
multicolored
Configuration of playback channels
monaural
Control code
HST7063
Dimensions
unknown
Extent
1 online resource (1 streaming video file (3 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
color, sound).
Publisher number
7063
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
Video recording format
other
Label
AmorePacific and the magic of Korean beauty, Martin Roll, (streaming video)
Publication
Note
  • Animated audio-visual presentation with synchronized narration
  • Bite-size case study extracted from the talk: Managing brands in Asia
  • Title from title frames
Color
multicolored
Configuration of playback channels
monaural
Control code
HST7063
Dimensions
unknown
Extent
1 online resource (1 streaming video file (3 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
color, sound).
Publisher number
7063
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
Video recording format
other

Library Locations

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