Coverart for item
The Resource Amtrak Acela : the challenge of high-speed passenger rail service, Ann Benson, Jessica Hermo, James S. O'Rourke

Amtrak Acela : the challenge of high-speed passenger rail service, Ann Benson, Jessica Hermo, James S. O'Rourke

Label
Amtrak Acela : the challenge of high-speed passenger rail service
Title
Amtrak Acela
Title remainder
the challenge of high-speed passenger rail service
Statement of responsibility
Ann Benson, Jessica Hermo, James S. O'Rourke
Creator
Contributor
Author
Subject
Language
eng
Summary
In August of 2002, maintenance workers find fractured locomotive brackets and brake discs on Amtrak's high-speed Acela line between Washington and Boston. As a result, the Acela is taken out of service for three years and Amtrak continues to lose money and struggle with funding for everything from infrastructure maintenance to passenger service amenities. CEO David Gunn is faced with the most critical circumstances in the 34-year history of the troubled passenger rail service. While Japanese and European high-speed train services continue their profitable operations, the United States has yet to devise a model that works. Brand strategy and building trust are at the center of the challenge for Amtrak
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Benson, Ann
Dewey number
659.2
Illustrations
illustrations
Index
no index present
LC call number
HD59.2
LC item number
.B46 2017
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorDate
1946-
http://library.link/vocab/relatedWorkOrContributorName
  • Hermo, Jessica
  • O'Rourke, James S.
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Amtrak
  • Corporate image
  • Corporations
  • Marketing
  • Railroads
Target audience
specialized
Label
Amtrak Acela : the challenge of high-speed passenger rail service, Ann Benson, Jessica Hermo, James S. O'Rourke
Instantiates
Publication
Note
  • Originally published in Benson, A., Hermo, J., & ORourke, J. S. (2006). Amtrak Acela: The challenge of high-speed passenger rail service. 06-05. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000000444
Extent
1 online resource
Form of item
online
Isbn
9781526404398
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
Amtrak Acela : the challenge of high-speed passenger rail service, Ann Benson, Jessica Hermo, James S. O'Rourke
Publication
Note
  • Originally published in Benson, A., Hermo, J., & ORourke, J. S. (2006). Amtrak Acela: The challenge of high-speed passenger rail service. 06-05. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000000444
Extent
1 online resource
Form of item
online
Isbn
9781526404398
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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