The Resource An introduction to social marketing, Andrew McAuley [and] Sharyn Rundle-Thiele, (streaming video)

An introduction to social marketing, Andrew McAuley [and] Sharyn Rundle-Thiele, (streaming video)

Label
An introduction to social marketing
Title
An introduction to social marketing
Statement of responsibility
Andrew McAuley [and] Sharyn Rundle-Thiele
Creator
Contributor
Subject
Language
eng
Member of
Characteristic
videorecording
http://library.link/vocab/creatorName
McAuley, Andrew,
http://library.link/vocab/relatedWorkOrContributorName
Rundle-Thiele, Sharyn
Series statement
Principles of marketing : guidelines for effective practice
http://library.link/vocab/subjectName
  • Behavior modification
  • Social change
  • Social marketing
Label
An introduction to social marketing, Andrew McAuley [and] Sharyn Rundle-Thiele, (streaming video)
Instantiates
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: The effectiveness of marketing -- Commercial origins -- Defining social marketing -- social marketing in practice -- Examples from obesity -- Children's snacking habits -- Alcohol and car crashes -- creating social change -- Individual level change -- Community level change -- Principles for social change
Control code
HST3355_1_2
Dimensions
unknown
Extent
1 streaming video file (31 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
digital, mono., SWF file, sd., col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other
Label
An introduction to social marketing, Andrew McAuley [and] Sharyn Rundle-Thiele, (streaming video)
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: The effectiveness of marketing -- Commercial origins -- Defining social marketing -- social marketing in practice -- Examples from obesity -- Children's snacking habits -- Alcohol and car crashes -- creating social change -- Individual level change -- Community level change -- Principles for social change
Control code
HST3355_1_2
Dimensions
unknown
Extent
1 streaming video file (31 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
digital, mono., SWF file, sd., col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other

Library Locations

Processing Feedback ...