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The Resource An introduction to social media marketing, Alan Charlesworth, (electronic book)

An introduction to social media marketing, Alan Charlesworth, (electronic book)

Label
An introduction to social media marketing
Title
An introduction to social media marketing
Statement of responsibility
Alan Charlesworth
Creator
Author
Subject
Language
eng
Summary
  • "Although the Internet has had a massive impact on both society and business, it is the public's adoption of social media which provides its most significant legacy to date, and arguably the technology with the greatest potential for creative marketers. Nevertheless, its newness is also a challenge, particularly to those of us that aren't "digital natives". This is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading. Each section includes bespoke case studies developed to tests the learners' understanding of how the various concepts, models and examples are best applied in real-world scenarios. Moreover, it's supported by the author's excellent website, with a continually updated blog, further cases, and examples of good and bad practice from current events. Topics covered in this book include: BlogsMobile MarketingOnline communities social networks Strategic SMMAnd much more. Social Media Marketing is the first of its kind and ideal reading for students who want to work in a digital marketing environment, as well as the traditional marketer who wants to get to grips with this vibrant, and potentially lucrative tool"--
  • "Although the Internet has had a massive impact on both society and business, it is the public's adoption of social media which provides its most significant legacy to date, and arguably the technology with the greatest potential for creative marketers. Nevertheless, its newness is also a challenge, particularly to those of us that aren't "digital natives". This is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading. Each section includes bespoke case studies developed to tests the learners' understanding of how the various concepts, models and examples are best applied in real-world scenarios. Moreover, it's supported by the author's excellent website, with a continually updated blog, further cases, and examples of good and bad practice from current events. Topics covered in this book include: - Blogs - Mobile Marketing - Online communities' social networks - Strategic SMM - And much more. Social Media Marketing is the first of its kind and ideal reading for students who want to work in a digital marketing environment, as well as the traditional marketer who wants to get to grips with this vibrant, and potentially lucrative tool"--
Member of
Assigning source
  • Provided by publisher
  • Provided by publisher
Cataloging source
FlBoTFG
http://library.link/vocab/creatorDate
1956-
http://library.link/vocab/creatorName
Charlesworth, Alan
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Online social networks
  • Social media
Label
An introduction to social media marketing, Alan Charlesworth, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
pt. 1. Strategic social media marketing -- pt. 2. Operational social media marketing
Control code
9780203727836
Extent
xxi, 228 p.
Form of item
online
Isbn
9780203727836
Note
T&fEBPpurchasesredone
Other physical details
ill.
Reproduction note
Electronic resource.
Specific material designation
remote
Label
An introduction to social media marketing, Alan Charlesworth, (electronic book)
Publication
Bibliography note
Includes bibliographical references and index
Contents
pt. 1. Strategic social media marketing -- pt. 2. Operational social media marketing
Control code
9780203727836
Extent
xxi, 228 p.
Form of item
online
Isbn
9780203727836
Note
T&fEBPpurchasesredone
Other physical details
ill.
Reproduction note
Electronic resource.
Specific material designation
remote

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