The Resource Anju Pharmaceuticals : riding the herbal wave, Rekha Attri, (Department of Marketing, Jaipuria Institute of Management Indore, Indore, India)

Anju Pharmaceuticals : riding the herbal wave, Rekha Attri, (Department of Marketing, Jaipuria Institute of Management Indore, Indore, India)

Label
Anju Pharmaceuticals : riding the herbal wave
Title
Anju Pharmaceuticals
Title remainder
riding the herbal wave
Statement of responsibility
Rekha Attri, (Department of Marketing, Jaipuria Institute of Management Indore, Indore, India)
Creator
Author
Subject
Genre
Language
eng
Summary
This case is about Anju Pharmaceuticals which dealt in the manufacture and sale of ayurvedic/herbal products such as Panchsudha, Zalim Lotion, Ruz, Vama, Mekado etc. in Madhya Pradesh, India. Started in the year 1983, the company had still not been able to make a mark in the market. For quite some time now Mitesh, the third-generation proprietor of the company, was continuously reading articles which discussed how there has been a positive shift in the consumer preferences for products having herbal ingredients. Indian fast-moving consumer goods (FMCG) companies such as Patanjali, Dabur, Marico were banking on herbal components in their various key products such as toothpaste, shampoo and hair oil to expand their market share and some of these Indian companies seemed to be growing faster than bigger multinationals including Hindustan Unilever and Procter & Gamble. With the changes in consumer perception towards herbal products, Mitesh was hopeful that if he could gear up his distribution it would result in improving the bottom-line of the company. He had also started receiving queries from interested clients for third-party manufacturing and packaging of the ayurvedic products under the desired brand name. Mitesh was very much aware that to improve his bottom-line, just relying on efficient distribution would not suffice and he would need to come up with strategic alliances and newer ways of doing the business rather than just following what had been the norm for the last few years. The idea of becoming a third-party manufacturer somehow did not excite Mitesh because he felt that by going in for third-party manufacturing he would never be able to establish the brand identity of Anju Pharmaceuticals. He wanted his company to ride the FMCG herbal wave but how and at what cost were the big questions facing him
Member of
Cataloging source
UtOrBLW
http://library.link/vocab/creatorName
Attri, Rekha
Dewey number
658.8342
Illustrations
illustrations
Index
index present
Intended audience
This case can be used for students studying marketing management courses and also for elective courses on consumer behaviour, digital marketing and strategic management in an MBA programme
LC call number
HF5415.32
LC item number
.A88 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Consumer behavior
  • Small business
  • Strategic planning
Label
Anju Pharmaceuticals : riding the herbal wave, Rekha Attri, (Department of Marketing, Jaipuria Institute of Management Indore, Indore, India)
Instantiates
Publication
Copyright
Note
  • After the successful completion of this case, the readers would be able to accomplish the following: gain insights into the problems faced by small businesses when they want to scale up their business. Get insights into the challenges/difficulties of adopting e-commerce by a small organization. Be aware of the changing consumer preferences for herbal and ayurvedic products and how companies are gearing up to cash on to the changing market opportunities. Comprehend the problem situation. Suggest ways of taking advantage of the current scenario to expand and grow the business
  • Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
  • Includes index
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
emerald42
Dimensions
unknown
Extent
1 online resource (4 pages)
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
26 illustrations.
Specific material designation
remote
Label
Anju Pharmaceuticals : riding the herbal wave, Rekha Attri, (Department of Marketing, Jaipuria Institute of Management Indore, Indore, India)
Publication
Copyright
Note
  • After the successful completion of this case, the readers would be able to accomplish the following: gain insights into the problems faced by small businesses when they want to scale up their business. Get insights into the challenges/difficulties of adopting e-commerce by a small organization. Be aware of the changing consumer preferences for herbal and ayurvedic products and how companies are gearing up to cash on to the changing market opportunities. Comprehend the problem situation. Suggest ways of taking advantage of the current scenario to expand and grow the business
  • Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
  • Includes index
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
emerald42
Dimensions
unknown
Extent
1 online resource (4 pages)
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
26 illustrations.
Specific material designation
remote

Library Locations

Processing Feedback ...