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The Resource Apex Footwear Limited : successful footwear marketing in Bangladesh, Jashim Uddin Ahmed

Apex Footwear Limited : successful footwear marketing in Bangladesh, Jashim Uddin Ahmed

Label
Apex Footwear Limited : successful footwear marketing in Bangladesh
Title
Apex Footwear Limited
Title remainder
successful footwear marketing in Bangladesh
Statement of responsibility
Jashim Uddin Ahmed
Creator
Author
Subject
Language
eng
Summary
Apex Footwear Limited (AFL) is one of the major manufacturers and exporters of leather footwear in Bangladesh. AFL pioneered the export of value-added finished products in the leather sector of Bangladesh and is also involved in the local footwear retail business with the second largest shoe retail network in the country. This case focuses on AFLs goal of capturing a larger market share in their emerging market. AFL has successfully established its market at home and abroad, but wants to continue to grow in Bangladesh. Proper marketing strategies can help companies achieve their strategic direction goals, including sustainable growth and thus increased profitability. AFLs key competitors, market segmentation, and distribution strategies are presented and assessed. This information is used to link the firms marketing strategy with its general strategic direction and to point it toward the most beneficial growth strategy
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Ahmed, Jashim Uddin
Dewey number
338.4768531
Illustrations
illustrations
Index
index present
LC call number
HD9787.A2
LC item number
A36 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Footwear industry
  • Apex Footwear Limited
Target audience
specialized
Label
Apex Footwear Limited : successful footwear marketing in Bangladesh, Jashim Uddin Ahmed
Instantiates
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000000330
Extent
1 online resource
Form of item
online
Isbn
9781473997820
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
Apex Footwear Limited : successful footwear marketing in Bangladesh, Jashim Uddin Ahmed
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000000330
Extent
1 online resource
Form of item
online
Isbn
9781473997820
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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