The Resource Apex Footwear Limited : successful footwear marketing in Bangladesh, Jashim Uddin Ahmed
Apex Footwear Limited : successful footwear marketing in Bangladesh, Jashim Uddin Ahmed
Resource Information
The item Apex Footwear Limited : successful footwear marketing in Bangladesh, Jashim Uddin Ahmed represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Apex Footwear Limited : successful footwear marketing in Bangladesh, Jashim Uddin Ahmed represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- Apex Footwear Limited (AFL) is one of the major manufacturers and exporters of leather footwear in Bangladesh. AFL pioneered the export of value-added finished products in the leather sector of Bangladesh and is also involved in the local footwear retail business with the second largest shoe retail network in the country. This case focuses on AFLs goal of capturing a larger market share in their emerging market. AFL has successfully established its market at home and abroad, but wants to continue to grow in Bangladesh. Proper marketing strategies can help companies achieve their strategic direction goals, including sustainable growth and thus increased profitability. AFLs key competitors, market segmentation, and distribution strategies are presented and assessed. This information is used to link the firms marketing strategy with its general strategic direction and to point it toward the most beneficial growth strategy
- Language
- eng
- Extent
- 1 online resource
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Isbn
- 9781473997820
- Label
- Apex Footwear Limited : successful footwear marketing in Bangladesh
- Title
- Apex Footwear Limited
- Title remainder
- successful footwear marketing in Bangladesh
- Statement of responsibility
- Jashim Uddin Ahmed
- Language
- eng
- Summary
- Apex Footwear Limited (AFL) is one of the major manufacturers and exporters of leather footwear in Bangladesh. AFL pioneered the export of value-added finished products in the leather sector of Bangladesh and is also involved in the local footwear retail business with the second largest shoe retail network in the country. This case focuses on AFLs goal of capturing a larger market share in their emerging market. AFL has successfully established its market at home and abroad, but wants to continue to grow in Bangladesh. Proper marketing strategies can help companies achieve their strategic direction goals, including sustainable growth and thus increased profitability. AFLs key competitors, market segmentation, and distribution strategies are presented and assessed. This information is used to link the firms marketing strategy with its general strategic direction and to point it toward the most beneficial growth strategy
- Cataloging source
- CaToSAGE
- http://library.link/vocab/creatorName
- Ahmed, Jashim Uddin
- Dewey number
- 338.4768531
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HD9787.A2
- LC item number
- A36 2017
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- Series statement
- SAGE Knowledge. Cases
- http://library.link/vocab/subjectName
-
- Footwear industry
- Apex Footwear Limited
- Target audience
- specialized
- Label
- Apex Footwear Limited : successful footwear marketing in Bangladesh, Jashim Uddin Ahmed
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000000330
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781473997820
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
- Label
- Apex Footwear Limited : successful footwear marketing in Bangladesh, Jashim Uddin Ahmed
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000000330
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781473997820
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Apex-Footwear-Limited--successful-footwear/EaK8qiKhits/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Apex-Footwear-Limited--successful-footwear/EaK8qiKhits/">Apex Footwear Limited : successful footwear marketing in Bangladesh, Jashim Uddin Ahmed</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Apex-Footwear-Limited--successful-footwear/EaK8qiKhits/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Apex-Footwear-Limited--successful-footwear/EaK8qiKhits/">Apex Footwear Limited : successful footwear marketing in Bangladesh, Jashim Uddin Ahmed</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
