The Resource Apple : from subculture to cultural dominance, Lisa Peñaloza, (streaming video)

Apple : from subculture to cultural dominance, Lisa Peñaloza, (streaming video)

Label
Apple : from subculture to cultural dominance
Title
Apple
Title remainder
from subculture to cultural dominance
Statement of responsibility
Lisa Peñaloza
Creator
Speaker
Subject
Genre
Language
eng
Summary
This case study considers the 20th century Apple consuming community to emphasise how new challengers in an industry can be successful by developing and appealing to subcultures. Apple's "Think different" advertising campaign uniquely positioned the brand as providing distinct, crafted products for the innovative and artistic. However, Apple's expansion in the 21st century has undermined the exclusivity of its products and with it its appeal to the subculture market.
Related
Member of
Cataloging source
HSTalks
Characteristic
videorecording
http://library.link/vocab/creatorName
Peñaloza, Lisa
Series statement
Business & management collection,
http://library.link/vocab/subjectName
  • Apple Computer, Inc
  • Apple computer
  • Consumer behavior
  • Consumers
  • Culture
  • Industrial sociology
  • Marketing
  • Subculture
Label
Apple : from subculture to cultural dominance, Lisa Peñaloza, (streaming video)
Instantiates
Publication
Note
  • Animated audio-visual presentation with synchronized narration
  • Bite-size case study extracted from the talk: Subcultures and socialization
  • Title from title frames
Color
multicolored
Configuration of playback channels
monaural
Control code
HST7093
Dimensions
unknown
Extent
1 online resource (1 streaming video file (4 min.)
File format
one file format
Form of item
electronic
Governing access note
Access restricted to subscribers
Medium for sound
other
Other physical details
color, sound).
Publisher number
7093
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
Video recording format
other
Label
Apple : from subculture to cultural dominance, Lisa Peñaloza, (streaming video)
Publication
Note
  • Animated audio-visual presentation with synchronized narration
  • Bite-size case study extracted from the talk: Subcultures and socialization
  • Title from title frames
Color
multicolored
Configuration of playback channels
monaural
Control code
HST7093
Dimensions
unknown
Extent
1 online resource (1 streaming video file (4 min.)
File format
one file format
Form of item
electronic
Governing access note
Access restricted to subscribers
Medium for sound
other
Other physical details
color, sound).
Publisher number
7093
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
Video recording format
other

Library Locations

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