The Resource Apple's secret of success : traditional marketing vs. cult marketing, Sascha Schneiders, (electronic book)
Apple's secret of success : traditional marketing vs. cult marketing, Sascha Schneiders, (electronic book)
Resource Information
The item Apple's secret of success : traditional marketing vs. cult marketing, Sascha Schneiders, (electronic book) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Apple's secret of success : traditional marketing vs. cult marketing, Sascha Schneiders, (electronic book) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- HauptbeschreibungThere is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Apple moves into new electronic markets with strong competitors, in order to monopolise them just a short time later. The CEO, Steve Jobs, has brought a brand into being that is different and at the same time mainstream. A strong magnetic brand which yields more influence in people's life than one woul
- Language
- eng
- Label
- Apple's secret of success : traditional marketing vs. cult marketing
- Title
- Apple's secret of success
- Title remainder
- traditional marketing vs. cult marketing
- Statement of responsibility
- Sascha Schneiders
- Language
- eng
- Summary
- HauptbeschreibungThere is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Apple moves into new electronic markets with strong competitors, in order to monopolise them just a short time later. The CEO, Steve Jobs, has brought a brand into being that is different and at the same time mainstream. A strong magnetic brand which yields more influence in people's life than one woul
- Cataloging source
- CaPaEBR
- http://library.link/vocab/creatorName
- Schneiders, Sascha
- Illustrations
-
- illustrations
- charts
- Index
- no index present
- LC call number
- HF5415.1255
- LC item number
- .S36 2011eb
- Literary form
- non fiction
- Nature of contents
-
- standards specifications
- bibliography
- http://library.link/vocab/subjectName
-
- Branding (Marketing)
- Marketing
- Apple Computer, Inc
- Label
- Apple's secret of success : traditional marketing vs. cult marketing, Sascha Schneiders, (electronic book)
- Note
- Title from cover
- Bibliography note
- Includes bibliographical references
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- ebr10489141
- Dimensions
- unknown
- Extent
- 88 p.
- Form of item
- electronic
- Isbn
- 9783842852211
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Original version note
- Original electronic resource
- Other physical details
- col. ill.
- Reproduction note
- Electronic resource.
- Specific material designation
- remote
- Label
- Apple's secret of success : traditional marketing vs. cult marketing, Sascha Schneiders, (electronic book)
- Note
- Title from cover
- Bibliography note
- Includes bibliographical references
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- ebr10489141
- Dimensions
- unknown
- Extent
- 88 p.
- Form of item
- electronic
- Isbn
- 9783842852211
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Original version note
- Original electronic resource
- Other physical details
- col. ill.
- Reproduction note
- Electronic resource.
- Specific material designation
- remote
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Apples-secret-of-success--traditional-marketing/jENbzMxjFYc/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Apples-secret-of-success--traditional-marketing/jENbzMxjFYc/">Apple's secret of success : traditional marketing vs. cult marketing, Sascha Schneiders, (electronic book)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Apples-secret-of-success--traditional-marketing/jENbzMxjFYc/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Apples-secret-of-success--traditional-marketing/jENbzMxjFYc/">Apple's secret of success : traditional marketing vs. cult marketing, Sascha Schneiders, (electronic book)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
