Coverart for item
The Resource Apple's secret of success : traditional marketing vs. cult marketing, Sascha Schneiders, (electronic book)

Apple's secret of success : traditional marketing vs. cult marketing, Sascha Schneiders, (electronic book)

Label
Apple's secret of success : traditional marketing vs. cult marketing
Title
Apple's secret of success
Title remainder
traditional marketing vs. cult marketing
Statement of responsibility
Sascha Schneiders
Creator
Subject
Language
eng
Summary
HauptbeschreibungThere is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Apple moves into new electronic markets with strong competitors, in order to monopolise them just a short time later. The CEO, Steve Jobs, has brought a brand into being that is different and at the same time mainstream. A strong magnetic brand which yields more influence in people's life than one woul
Cataloging source
CaPaEBR
http://library.link/vocab/creatorName
Schneiders, Sascha
Illustrations
  • illustrations
  • charts
Index
no index present
LC call number
HF5415.1255
LC item number
.S36 2011eb
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Marketing
  • Apple Computer, Inc
Label
Apple's secret of success : traditional marketing vs. cult marketing, Sascha Schneiders, (electronic book)
Instantiates
Publication
Note
Title from cover
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ebr10489141
Dimensions
unknown
Extent
88 p.
Form of item
electronic
Isbn
9783842852211
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Original version note
Original electronic resource
Other physical details
col. ill.
Reproduction note
Electronic resource.
Specific material designation
remote
Label
Apple's secret of success : traditional marketing vs. cult marketing, Sascha Schneiders, (electronic book)
Publication
Note
Title from cover
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ebr10489141
Dimensions
unknown
Extent
88 p.
Form of item
electronic
Isbn
9783842852211
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Original version note
Original electronic resource
Other physical details
col. ill.
Reproduction note
Electronic resource.
Specific material designation
remote

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