Coverart for item
The Resource Asian perspectives on the development of public relations : other voices, Edited by Tom Watson, (electronic book ;)

Asian perspectives on the development of public relations : other voices, Edited by Tom Watson, (electronic book ;)

Label
Asian perspectives on the development of public relations : other voices
Title
Asian perspectives on the development of public relations
Title remainder
other voices
Statement of responsibility
Edited by Tom Watson
Contributor
Language
eng
Summary
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia.
Member of
Cataloging source
UK-WkNB
Dewey number
659.2
Illustrations
illustrations
Index
no index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Watson, Tom
Summary expansion
The history of public relations has long been presented in a corporatist Anglo-American framework. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations freed from those influences. The series will feature six books, five of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean and (Book 5) Western Europe. The sixth book will have essays on new and revised historiographical and theoretical approaches. Written by leading national public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted in a more authentic style. The National Perspectives on the Development of Public Relations: Other Voice series makes a major contribution to the wider knowledge of PR's history and aids formation of new historiographical and theoretical approaches
Label
Asian perspectives on the development of public relations : other voices, Edited by Tom Watson, (electronic book ;)
Instantiates
Publication
Note
Users can print and/or download individual articles/chapters and other individual items from Palgrave Connect ebooks, limited to no more than one chapter per title per authorised user
Contents
Introduction-- Tom Watson 1. Australia and New Zealand-- Mark Sheehan (Australia)-- Chris Galloway (New Zealand) 2. China-- Chun-Ju Flora Hung-Baesecke and Yi-Ru Regina Chen 3. India-- John V. Vil'Anilam 4. Indonesia-- Gregoria Arum Yudarwati 5. Japan-- Koichi Yamamura, Seiya Ikari and Takashi Kenmochi 6. Malaysia-- Zeti Azreen Ahmad 7. Philippines-- Marianne D. Sison and Zeny Sarabia-Panol 8. Singapore-- May O. Lwin and Augustine Pang 9. Taiwan-- Yi-Chen Wu and Ying-Ju Lai 10. Thailand-- Napawan Tantivejakul 11. Vietnam-- Loan T.H. Van
Control code
9781137398154
Extent
150 p.
Form of item
electronic
Isbn
9781137398154
Other physical details
1 figures.
Specific material designation
unspecified
Type of computer file
PDF.
Label
Asian perspectives on the development of public relations : other voices, Edited by Tom Watson, (electronic book ;)
Publication
Note
Users can print and/or download individual articles/chapters and other individual items from Palgrave Connect ebooks, limited to no more than one chapter per title per authorised user
Contents
Introduction-- Tom Watson 1. Australia and New Zealand-- Mark Sheehan (Australia)-- Chris Galloway (New Zealand) 2. China-- Chun-Ju Flora Hung-Baesecke and Yi-Ru Regina Chen 3. India-- John V. Vil'Anilam 4. Indonesia-- Gregoria Arum Yudarwati 5. Japan-- Koichi Yamamura, Seiya Ikari and Takashi Kenmochi 6. Malaysia-- Zeti Azreen Ahmad 7. Philippines-- Marianne D. Sison and Zeny Sarabia-Panol 8. Singapore-- May O. Lwin and Augustine Pang 9. Taiwan-- Yi-Chen Wu and Ying-Ju Lai 10. Thailand-- Napawan Tantivejakul 11. Vietnam-- Loan T.H. Van
Control code
9781137398154
Extent
150 p.
Form of item
electronic
Isbn
9781137398154
Other physical details
1 figures.
Specific material designation
unspecified
Type of computer file
PDF.

Library Locations

Processing Feedback ...