The Resource Atletico de Madrid, Germán Robles González, (streaming video)

Atletico de Madrid, Germán Robles González, (streaming video)

Label
Atletico de Madrid
Title
Atletico de Madrid
Statement of responsibility
Germán Robles González
Title variation
Creative sport marketing communications
Title variation remainder
the case of Atletico de Madrid
Creator
Subject
Language
eng
Member of
Cataloging source
KCL
Characteristic
videorecording
http://library.link/vocab/creatorName
Robles González, Germán,
Series statement
Sport marketing : analysis of all the essential aspects of sport marketing, illustrated with numerous real world case studies
http://library.link/vocab/subjectName
  • Atlético de Madrid (Soccer team)
  • Sports
Label
Atletico de Madrid, Germán Robles González, (streaming video)
Instantiates
Publication
Note
Animated audio-visual presentations with synchronized narration
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: Examination of the creative way in which Atletico de Madrid has used a marketing campaign to promote the club -- The campaign aimed at helping to boost attendances while accentuating the nature of the club{u2019}s brand and fans associated with it -- This campaign won major marketing awards
Control code
HST1837
Dimensions
unknown
Extent
1 streaming video file (19 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
digital, mono., SWF file, sd. col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other
Label
Atletico de Madrid, Germán Robles González, (streaming video)
Publication
Note
Animated audio-visual presentations with synchronized narration
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: Examination of the creative way in which Atletico de Madrid has used a marketing campaign to promote the club -- The campaign aimed at helping to boost attendances while accentuating the nature of the club{u2019}s brand and fans associated with it -- This campaign won major marketing awards
Control code
HST1837
Dimensions
unknown
Extent
1 streaming video file (19 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
digital, mono., SWF file, sd. col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other

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