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The Resource Avoiding a market confrontation, Ian Chaston

Avoiding a market confrontation, Ian Chaston

Label
Avoiding a market confrontation
Title
Avoiding a market confrontation
Statement of responsibility
Ian Chaston
Creator
Author
Subject
Genre
Language
eng
Summary
When entering a competitive market alongside large, dominant firms, entrepreneurs can choose to position themselves so as not to be perceived as a threat. This was the strategy adopted by Jeff Hawkins when launching his Palm Pilot hand-held electronic organiser in the shadow of market giants such as Microsoft
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Chaston, Ian
Dewey number
338.04
Illustrations
illustrations
Index
no index present
LC call number
HB615
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE knowledge. Cases
http://library.link/vocab/subjectName
  • Entrepreneurship
  • Strategic planning
Target audience
specialized
Label
Avoiding a market confrontation, Ian Chaston
Instantiates
Publication
Note
  • Originally Published in: Chaston, I. (2010). Avoiding a Market Confrontation. In Entrepreneurial management in small firms (pp. 113-115). London: SAGE Publications Ltd. ISBN: 9781848600256
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001382304
Extent
1 online resource
Form of item
online
Isbn
9781473938915
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote
Label
Avoiding a market confrontation, Ian Chaston
Publication
Note
  • Originally Published in: Chaston, I. (2010). Avoiding a Market Confrontation. In Entrepreneurial management in small firms (pp. 113-115). London: SAGE Publications Ltd. ISBN: 9781848600256
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001382304
Extent
1 online resource
Form of item
online
Isbn
9781473938915
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote

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