The Resource Avoiding the gender trap, Andrea Learned, (streaming video)

Avoiding the gender trap, Andrea Learned, (streaming video)

Label
Avoiding the gender trap
Title
Avoiding the gender trap
Statement of responsibility
Andrea Learned
Creator
Subject
Language
eng
Member of
Characteristic
videorecording
http://library.link/vocab/creatorName
Learned, Andrea
Series statement
Marketing to women : understanding how women buy and how to gain your share of this crucial market
http://library.link/vocab/subjectName
Women consumers
Label
Avoiding the gender trap, Andrea Learned, (streaming video)
Instantiates
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: Great marketing need not be gender specific -- The future of marketing to women -- Today's consumer is human -- Gender and consumer behavior -- What we know about the new male consumer -- Generational differences -- What this means in terms of reaching both men and women -- Today's core consumer is guided by right brain traits -- How to move forward with a focus on common, gender-inclusive ground while very much still using women's buying ways as our guide -- Sustainable business practices -- The marketplace is undergoing a grand scale cultural shift
Control code
HST2312
Dimensions
unknown
Extent
1 streaming video file (22 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
digital, mono., SWF file, sd., col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other
Label
Avoiding the gender trap, Andrea Learned, (streaming video)
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: Great marketing need not be gender specific -- The future of marketing to women -- Today's consumer is human -- Gender and consumer behavior -- What we know about the new male consumer -- Generational differences -- What this means in terms of reaching both men and women -- Today's core consumer is guided by right brain traits -- How to move forward with a focus on common, gender-inclusive ground while very much still using women's buying ways as our guide -- Sustainable business practices -- The marketplace is undergoing a grand scale cultural shift
Control code
HST2312
Dimensions
unknown
Extent
1 streaming video file (22 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
digital, mono., SWF file, sd., col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other

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