The Resource BOS Brands : challenges of internationalisation, Christopher James Human, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)
BOS Brands : challenges of internationalisation, Christopher James Human, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)
Resource Information
The item BOS Brands : challenges of internationalisation, Christopher James Human, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item BOS Brands : challenges of internationalisation, Christopher James Human, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- This teaching case focuses on the field of marketing, particularly, the situation of building a global brand as SME internationalizing from an emerging market. It is recommended for postgraduate and post-experience students, for example, in MBA programmes and executive education courses. BOS Brands provides an interesting case on the internationalisation experience of a Born Global firm, particularly from an emerging market context. This medium-sized South African business develops, distributes and markets Rooibos-based beverages in Southern Africa and Europe, with eyes on a broader global presence. The case provides insights into the strategic decisions required to successfully take a medium-sized business into competitive foreign markets without the capital and support enjoyed by many larger multinational corporations. Among other issues, BOS Brands provides fertile ground to explore the selection of target country and entry mode, overcoming cultural and physical distance, opportunity recognition and the roles of networks and innovation
- Language
- eng
- Extent
- 1 online resource (13 pages)
- Note
-
- The expected learning outcomes are to: analyse the decision-making process of the internationalising SME in terms of internationalisation factors, timing and phases and evaluation of potential target countries and entry mode options and launch marketing approach; understand the complexities of marketing in a foreign cultural and business context (including cultural and physical distance); and develop alternative marketing strategies for an entrepreneurial SME to grow internationally given limited resources
- Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
- Label
- BOS Brands : challenges of internationalisation
- Title
- BOS Brands
- Title remainder
- challenges of internationalisation
- Statement of responsibility
- Christopher James Human, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)
- Subject
-
- Export marketing
- Globalisation
- International marketing
- Marketing
- Small business
- Small businesses
- This teaching case focuses on the field of marketing, particularly, the situation of building a global brand as small and medium-sized enterprises (SME) internationalizing from an emerging market
- Brand management/equity
- CSS 8: Marketing
- Entrepreneurship
- Language
- eng
- Summary
- This teaching case focuses on the field of marketing, particularly, the situation of building a global brand as SME internationalizing from an emerging market. It is recommended for postgraduate and post-experience students, for example, in MBA programmes and executive education courses. BOS Brands provides an interesting case on the internationalisation experience of a Born Global firm, particularly from an emerging market context. This medium-sized South African business develops, distributes and markets Rooibos-based beverages in Southern Africa and Europe, with eyes on a broader global presence. The case provides insights into the strategic decisions required to successfully take a medium-sized business into competitive foreign markets without the capital and support enjoyed by many larger multinational corporations. Among other issues, BOS Brands provides fertile ground to explore the selection of target country and entry mode, overcoming cultural and physical distance, opportunity recognition and the roles of networks and innovation
- Cataloging source
- UtOrBLW
- http://library.link/vocab/creatorName
- Human, Christopher James
- Dewey number
- 658.848
- Illustrations
- illustrations
- Index
- no index present
- Intended audience
- It is recommended for postgraduate and post-experience students, for example, in MBA programmes and executive education courses
- LC call number
- HF1416
- LC item number
- .H86 2016
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Bick, Geoff
- http://library.link/vocab/subjectName
-
- Export marketing
- Small business
- Entrepreneurship
- Label
- BOS Brands : challenges of internationalisation, Christopher James Human, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)
- Note
-
- The expected learning outcomes are to: analyse the decision-making process of the internationalising SME in terms of internationalisation factors, timing and phases and evaluation of potential target countries and entry mode options and launch marketing approach; understand the complexities of marketing in a foreign cultural and business context (including cultural and physical distance); and develop alternative marketing strategies for an entrepreneurial SME to grow internationally given limited resources
- Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- emerald871
- Dimensions
- unknown
- Extent
- 1 online resource (13 pages)
- Form of item
- online
- Issn
- 2045-0621
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- 32 illustrations.
- Specific material designation
- remote
- Label
- BOS Brands : challenges of internationalisation, Christopher James Human, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)
- Note
-
- The expected learning outcomes are to: analyse the decision-making process of the internationalising SME in terms of internationalisation factors, timing and phases and evaluation of potential target countries and entry mode options and launch marketing approach; understand the complexities of marketing in a foreign cultural and business context (including cultural and physical distance); and develop alternative marketing strategies for an entrepreneurial SME to grow internationally given limited resources
- Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- emerald871
- Dimensions
- unknown
- Extent
- 1 online resource (13 pages)
- Form of item
- online
- Issn
- 2045-0621
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- 32 illustrations.
- Specific material designation
- remote
Subject
- Export marketing
- Globalisation
- International marketing
- Marketing
- Small business
- Small businesses
- This teaching case focuses on the field of marketing, particularly, the situation of building a global brand as small and medium-sized enterprises (SME) internationalizing from an emerging market
- Brand management/equity
- CSS 8: Marketing
- Entrepreneurship
Member of
- Emerald emerging markets case studies, volume 6, issue 4
- Online access with purchase: Emerald Emerging Markets Case Studies
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/BOS-Brands--challenges-of-internationalisation/p64wV4WR-8U/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/BOS-Brands--challenges-of-internationalisation/p64wV4WR-8U/">BOS Brands : challenges of internationalisation, Christopher James Human, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
