The Resource BOS Brands : challenges of internationalisation, Christopher James Human, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)

BOS Brands : challenges of internationalisation, Christopher James Human, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)

Label
BOS Brands : challenges of internationalisation
Title
BOS Brands
Title remainder
challenges of internationalisation
Statement of responsibility
Christopher James Human, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)
Creator
Contributor
Author
Subject
Language
eng
Summary
This teaching case focuses on the field of marketing, particularly, the situation of building a global brand as SME internationalizing from an emerging market. It is recommended for postgraduate and post-experience students, for example, in MBA programmes and executive education courses. BOS Brands provides an interesting case on the internationalisation experience of a Born Global firm, particularly from an emerging market context. This medium-sized South African business develops, distributes and markets Rooibos-based beverages in Southern Africa and Europe, with eyes on a broader global presence. The case provides insights into the strategic decisions required to successfully take a medium-sized business into competitive foreign markets without the capital and support enjoyed by many larger multinational corporations. Among other issues, BOS Brands provides fertile ground to explore the selection of target country and entry mode, overcoming cultural and physical distance, opportunity recognition and the roles of networks and innovation
Member of
Cataloging source
UtOrBLW
http://library.link/vocab/creatorName
Human, Christopher James
Dewey number
658.848
Illustrations
illustrations
Index
no index present
Intended audience
It is recommended for postgraduate and post-experience students, for example, in MBA programmes and executive education courses
LC call number
HF1416
LC item number
.H86 2016
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Bick, Geoff
http://library.link/vocab/subjectName
  • Export marketing
  • Small business
  • Entrepreneurship
Label
BOS Brands : challenges of internationalisation, Christopher James Human, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)
Instantiates
Publication
Copyright
Note
  • The expected learning outcomes are to: analyse the decision-making process of the internationalising SME in terms of internationalisation factors, timing and phases and evaluation of potential target countries and entry mode options and launch marketing approach; understand the complexities of marketing in a foreign cultural and business context (including cultural and physical distance); and develop alternative marketing strategies for an entrepreneurial SME to grow internationally given limited resources
  • Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
emerald871
Dimensions
unknown
Extent
1 online resource (13 pages)
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
32 illustrations.
Specific material designation
remote
Label
BOS Brands : challenges of internationalisation, Christopher James Human, (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Geoff Bick, (Graduate School of Business, University of Cape Town, Cape Town, South Africa)
Publication
Copyright
Note
  • The expected learning outcomes are to: analyse the decision-making process of the internationalising SME in terms of internationalisation factors, timing and phases and evaluation of potential target countries and entry mode options and launch marketing approach; understand the complexities of marketing in a foreign cultural and business context (including cultural and physical distance); and develop alternative marketing strategies for an entrepreneurial SME to grow internationally given limited resources
  • Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
emerald871
Dimensions
unknown
Extent
1 online resource (13 pages)
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
32 illustrations.
Specific material designation
remote

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