Coverart for item
The Resource BP America, Inc. : the Prudhoe Bay oil spill and a commitment to "being green", Jessica Hermo, James S. O'Rourke

BP America, Inc. : the Prudhoe Bay oil spill and a commitment to "being green", Jessica Hermo, James S. O'Rourke

Label
BP America, Inc. : the Prudhoe Bay oil spill and a commitment to "being green"
Title
BP America, Inc.
Title remainder
the Prudhoe Bay oil spill and a commitment to "being green"
Statement of responsibility
Jessica Hermo, James S. O'Rourke
Creator
Contributor
Author
Subject
Language
eng
Summary
On March 2, 2006, as work crews shoveled through the heavy snow blanketing the Prudhoe Bay oil fields of northern Alaska, they spotted a small hole of no more than a quarter of an inch along the pipeline. As BP America, the company in charge of the oil fields, quickly learned, this tiny hole would prove to be the source of the worst oil spill ever some 270,000 gallons of crude oil on the North Slope of Alaska. BP America and its parent company, BP, soon discovered that their enormous re-branding efforts and carefully cultivated image for being environmentally friendly would be challenged by the reality of extracting petroleum in Alaska's harsh northern environment
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Hermo, Jessica
Dewey number
658.827
Index
no index present
LC call number
HF5415.1255
LC item number
.H47 2017
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorDate
1946-
http://library.link/vocab/relatedWorkOrContributorName
O'Rourke, James S.
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • BP America (Firm)
  • Branding (Marketing)
  • Oil spills
  • Corporate image
Target audience
specialized
Label
BP America, Inc. : the Prudhoe Bay oil spill and a commitment to "being green", Jessica Hermo, James S. O'Rourke
Instantiates
Publication
Note
  • Originally published in Hermo, J., & ORourke, J. S. (2006). BP America, Inc.: The Prudhoe Bay Oil Spill and a commitment to "being green." 06-14. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000000441
Extent
1 online resource.
Form of item
online
Isbn
9781526404343
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
Label
BP America, Inc. : the Prudhoe Bay oil spill and a commitment to "being green", Jessica Hermo, James S. O'Rourke
Publication
Note
  • Originally published in Hermo, J., & ORourke, J. S. (2006). BP America, Inc.: The Prudhoe Bay Oil Spill and a commitment to "being green." 06-14. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000000441
Extent
1 online resource.
Form of item
online
Isbn
9781526404343
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote

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