Coverart for item
The Resource Back where we belong - marketing as the organization's core strategy, guest editors, Bo Edvardsson and Philipp Klaus, (electronic book)

Back where we belong - marketing as the organization's core strategy, guest editors, Bo Edvardsson and Philipp Klaus, (electronic book)

Label
Back where we belong - marketing as the organization's core strategy
Title
Back where we belong - marketing as the organization's core strategy
Statement of responsibility
guest editors, Bo Edvardsson and Philipp Klaus
Contributor
Editor
Subject
Genre
Language
eng
Member of
Cataloging source
MiAaPQ
Dewey number
658.8
Illustrations
  • illustrations
  • charts
Index
no index present
LC call number
HF5411
LC item number
.B335 2014
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Edvardsson, Bo
  • Klaus, Philipp
Series statement
Journal of Service Management
Series volume
25 Number 2
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
Label
Back where we belong - marketing as the organization's core strategy, guest editors, Bo Edvardsson and Philipp Klaus, (electronic book)
Instantiates
Publication
Copyright
Note
"formerly International Journal of Service Industry Management."
Bibliography note
Includes bibliographical references at the end of each chapters
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Control code
EBC1752812
Dimensions
unknown
Extent
1 online resource (131 pages)
Form of item
online
Isbn
9781784410971
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations, chart, tables.
Reproduction note
Electronic resource.
Sound
unknown sound
Specific material designation
remote
Label
Back where we belong - marketing as the organization's core strategy, guest editors, Bo Edvardsson and Philipp Klaus, (electronic book)
Publication
Copyright
Note
"formerly International Journal of Service Industry Management."
Bibliography note
Includes bibliographical references at the end of each chapters
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Control code
EBC1752812
Dimensions
unknown
Extent
1 online resource (131 pages)
Form of item
online
Isbn
9781784410971
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations, chart, tables.
Reproduction note
Electronic resource.
Sound
unknown sound
Specific material designation
remote

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