The Resource Balqis restaurant : : how to move on?, Farzana Quoquab, (International Business School, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia) [and three others]

Balqis restaurant : : how to move on?, Farzana Quoquab, (International Business School, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia) [and three others]

Label
Balqis restaurant : : how to move on?
Title
Balqis restaurant
Title remainder
: how to move on?
Statement of responsibility
Farzana Quoquab, (International Business School, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia) [and three others]
Creator
Author
Subject
Genre
Language
eng
Summary
This case highlights the dilemma of an entrepreneur and a manager of a restaurant who were to take a decision about the sustainability of their restaurant business. Balqis Restaurant was owned by Danny who was a retiree from Telekom Malaysia. He wanted to open a restaurant business after he came back from his long holiday trip. He conducted market research to find a suitable place to open his Arabic restaurant. He assigned Waleed Masood Abdullah as the manager of Balqis Restaurant. Finally, in June 2010, he opened his long awaited restaurant at Gombak, Kuala Lumpur. The restaurant was known as Qasar before the name was changed to Balqis in 2015 because of copyright issues related to Saba' restaurant at Cyberjaya. The restaurant was well managed under Danny's supervision for 4 years and successfully won customers' hearts and loyalty before he decided to give full responsibility to Waleed in March 2014. Danny trusted Waleed because he taught and trained him. However, under Waleed's management, Balqis started to lose its customers. Waleed also started to branch out the restaurant to different places in different states; one in Ipoh, and the other in Perak. He invested much money on renovation for all three branches, but one of the restaurants closed down in September 2014. This is because of the fact that they could no longer bear the cost of operations for the restaurant. However, he failed to learn from the mistake; they set up another restaurant, which was in Kuantan, in the same month. The sales were not that encouraging but it did show gradual improvement; yet, they once again sold it to another Arab businessman. Waleed realized his failure in managing the restaurant business in August 2015. He again opted to open another new branch which was questioned by Danny. He was in a rush to open it by the end of December 2015 to ensure that the additional profits from the current restaurants could cover the variables costs if the new restaurants were launched. Based on that, the owner had to make a decision about whether a new branch should be opened or whether they should just retain their restaurant in Gombak
Member of
Cataloging source
UtOrBLW
http://library.link/vocab/creatorName
Quoquab, Farzana
Dewey number
658.8
Illustrations
illustrations
Index
index present
Intended audience
This case is suitable to use in advanced undergraduate levels, MBA and MSc in marketing courses that cover topics related to market segmentation and marketing mix strategies
LC call number
HF5415.13
LC item number
.Q67 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Marketing
  • Restaurant management
  • Strategic planning
Label
Balqis restaurant : : how to move on?, Farzana Quoquab, (International Business School, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia) [and three others]
Instantiates
Publication
Copyright
Note
  • The learning objectives of using this case are as follows. 1. Knowledge enhancement: to help students in understanding the problems faced by a restaurant in expanding its market; to make students aware that a properly blended marketing mix is the key to business success and to broaden students' views and understanding in targeting the proper market segment in formulating an effective marketing strategy. 2. Skills building: to be able to identify the best marketing strategic decisions to manage the restaurant business for its survival and to develop students' ability to analyse the existing situation to come up with a viable and effective solution. 3. Attitudinal: to help the students to have intellectual openness in accepting different ways of finding solutions for a particular problem and to assist students in making the right move at the right time
  • Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
  • Includes index
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
emerald49
Dimensions
unknown
Extent
1 online resource
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
19 illustrations.
Specific material designation
remote
Label
Balqis restaurant : : how to move on?, Farzana Quoquab, (International Business School, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia) [and three others]
Publication
Copyright
Note
  • The learning objectives of using this case are as follows. 1. Knowledge enhancement: to help students in understanding the problems faced by a restaurant in expanding its market; to make students aware that a properly blended marketing mix is the key to business success and to broaden students' views and understanding in targeting the proper market segment in formulating an effective marketing strategy. 2. Skills building: to be able to identify the best marketing strategic decisions to manage the restaurant business for its survival and to develop students' ability to analyse the existing situation to come up with a viable and effective solution. 3. Attitudinal: to help the students to have intellectual openness in accepting different ways of finding solutions for a particular problem and to assist students in making the right move at the right time
  • Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
  • Includes index
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
emerald49
Dimensions
unknown
Extent
1 online resource
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
19 illustrations.
Specific material designation
remote

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