Coverart for item
The Resource Behavioural real estate, guest editor, Deborah S. Levy, (electronic book)

Behavioural real estate, guest editor, Deborah S. Levy, (electronic book)

Label
Behavioural real estate
Title
Behavioural real estate
Statement of responsibility
guest editor, Deborah S. Levy
Contributor
Subject
Language
eng
Summary
First feelings and first impressions largely govern and delimit the kinds of experiences one expects and seeks. This paper reviews the application of multidimensional scaling (MDS) to retail market research and discusses how MDS is able to map these impressions and hence explain the retail centre image held by consumers. It proposes that retail centre image is not just relevant to marketers and retailers, but is also of importance to property managers who need an informed and holistic consumer orientation in order to create and sustain property value. By means of illustration MDS is applied to
Member of
Cataloging source
CaPaEBR
Illustrations
illustrations
Index
no index present
LC call number
HD1379
LC item number
.B44 2004eb
Literary form
non fiction
Nature of contents
standards specifications
http://library.link/vocab/relatedWorkOrContributorName
Levy, Deborah S
http://library.link/vocab/subjectName
  • Real property
  • Property
Target audience
general
Label
Behavioural real estate, guest editor, Deborah S. Levy, (electronic book)
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ebr10064567
Dimensions
unknown
Extent
p.291-346
Form of item
electronic
Isbn
9780861769995
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Original version note
Original electronic resource.
Other physical details
ill.
Reproduction note
Electronic resource.
Specific material designation
remote
Label
Behavioural real estate, guest editor, Deborah S. Levy, (electronic book)
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ebr10064567
Dimensions
unknown
Extent
p.291-346
Form of item
electronic
Isbn
9780861769995
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Original version note
Original electronic resource.
Other physical details
ill.
Reproduction note
Electronic resource.
Specific material designation
remote

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