Coverart for item
The Resource Beyond advertising : creating value through all customer touchpoints, Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network, (electronic book)

Beyond advertising : creating value through all customer touchpoints, Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network, (electronic book)

Label
Beyond advertising : creating value through all customer touchpoints
Title
Beyond advertising
Title remainder
creating value through all customer touchpoints
Statement of responsibility
Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network
Creator
Contributor
Author
Subject
Language
eng
Member of
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
Wind, Yoram
Dewey number
659.1
Illustrations
illustrations
Index
index present
LC call number
HF5823
LC item number
.W546 2015
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1958-
http://library.link/vocab/relatedWorkOrContributorName
Hays, Catharine
http://library.link/vocab/subjectName
  • Advertising
  • Communication in marketing
  • Customer relations
Label
Beyond advertising : creating value through all customer touchpoints, Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network, (electronic book)
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Control code
EBC4389006
Dimensions
unknown
Extent
1 online resource (288 pages)
Form of item
online
Isbn
9781119170457
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations, graphs
Reproduction note
Electronic resource.
Sound
unknown sound
Specific material designation
remote
Label
Beyond advertising : creating value through all customer touchpoints, Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network, (electronic book)
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Control code
EBC4389006
Dimensions
unknown
Extent
1 online resource (288 pages)
Form of item
online
Isbn
9781119170457
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations, graphs
Reproduction note
Electronic resource.
Sound
unknown sound
Specific material designation
remote

Library Locations

Processing Feedback ...