The Resource Beyond the spot, Duncan George, (streaming video)

Beyond the spot, Duncan George, (streaming video)

Label
Beyond the spot
Title
Beyond the spot
Statement of responsibility
Duncan George
Creator
Subject
Language
eng
Member of
Cataloging source
KCL
Characteristic
videorecording
http://library.link/vocab/creatorName
George, Duncan,
Series statement
Radio advertising : how it works and how to optimize it
http://library.link/vocab/subjectName
Radio advertising
Label
Beyond the spot, Duncan George, (streaming video)
Instantiates
Publication
Note
Animated audio-visual presentations with synchronized narration
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: A brief history of non spot advertising on radio -- An explana\0tion of the characteristics of the medium that make it appropriate for this type of business -- Some real life examples of how advertisers have used the medium with non spot campaigns -- Advice on best practice -- A look to the future
Control code
HST1836
Dimensions
unknown
Extent
1 streaming video file (24 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
digital, mono., SWF file, sd. col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other
Label
Beyond the spot, Duncan George, (streaming video)
Publication
Note
Animated audio-visual presentations with synchronized narration
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: A brief history of non spot advertising on radio -- An explana\0tion of the characteristics of the medium that make it appropriate for this type of business -- Some real life examples of how advertisers have used the medium with non spot campaigns -- Advice on best practice -- A look to the future
Control code
HST1836
Dimensions
unknown
Extent
1 streaming video file (24 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
digital, mono., SWF file, sd. col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other

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