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The Resource Bharadwaj Aushadhalay, Mukund Dixit, Verma Sanjay

Bharadwaj Aushadhalay, Mukund Dixit, Verma Sanjay

Label
Bharadwaj Aushadhalay
Title
Bharadwaj Aushadhalay
Statement of responsibility
Mukund Dixit, Verma Sanjay
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
This case provides an opportunity to identify and discuss issues in sustenance of an incumbents strategy in the changing environment. The context is the practice of Nadi Nidan (pulse diagnosis) and treatment of disorders based on this according to Ayurveda, the ancient system of Indian medicine. It describes the functioning of Bharadwaj Aushadhalay, an Ayurveda clinic run by Vaidyaji since 1955 and presents the history of the clinic, the process by which Vaidyaji learnt the practice of Nadi Nidan, the profile of the patients, the mode of treatment, restrictions imposed by Vaidyaji on the patients, their response and competitive pressures on the system. The case also provides a brief sketch of Ayurveda, its principles, currents trends in the education and research in Ayurveda, and recent advances in diagnostic tools and techniques. The case can be used in courses of Strategic Management in the module on Strategies for Sustainable Competitive Advantage and Knowledge Management
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Dixit, Mukund
Dewey number
615.53
Index
no index present
LC call number
R605
LC item number
.D59 2017
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Sanjay, Verma
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Medicine, Ayurvedic
  • Bharadwaj Aushadhalay
  • Physical diagnosis
  • Medical care
Target audience
specialized
Label
Bharadwaj Aushadhalay, Mukund Dixit, Verma Sanjay
Instantiates
Publication
Note
  • Originally published: Dixit, M., & Sanjay, V. (2013). Bharadwaj Aushadhalay. BP0351. Ahmedabad: Indian Institute of Management, Ahmedabad
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000000124
Extent
1 online resource.
Form of item
online
Isbn
9781473989863
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
Label
Bharadwaj Aushadhalay, Mukund Dixit, Verma Sanjay
Publication
Note
  • Originally published: Dixit, M., & Sanjay, V. (2013). Bharadwaj Aushadhalay. BP0351. Ahmedabad: Indian Institute of Management, Ahmedabad
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000000124
Extent
1 online resource.
Form of item
online
Isbn
9781473989863
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote

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