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The Resource Big social mobile : how digital initiatives can reshape the enterprise and drive business results, David F. Giannetto, (electronic book)

Big social mobile : how digital initiatives can reshape the enterprise and drive business results, David F. Giannetto, (electronic book)

Label
Big social mobile : how digital initiatives can reshape the enterprise and drive business results
Title
Big social mobile
Title remainder
how digital initiatives can reshape the enterprise and drive business results
Statement of responsibility
David F. Giannetto
Creator
Subject
Language
eng
Summary
  • Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.
  • "Big Social Mobile is a valuable guide for learning to think critically and holistically about how marketing, public relations, and social interactions can go well beyond their traditional roles. This is necessary reading for succeeding in today's ever-more integrated world." - Ken Wincko, SVP of Marketing, PR Newswire "Big Social Mobile is a must-read for everyone from small business managers to corporate executives-read it and learn how to use big data, social media, and mobile technology to become customer-centric and adopt predictive marketing or you will be left behind." - Omer Artun, CEO, AgilOne "Big Social Mobile reveals Giannetto's unique and comprehensive view of how technology influences and enables behaviors. It's a view seldom contemplated by other authors and practitioners." - Scott McNulty, Founder, IOEngine and BIOPTid "Big Social Mobile serves as an invaluable guide to a key aspect of any corporate strategy: engaging with, understanding, and responding to customers using modern tools." - Mark Russinovich, CTO, Microsoft Azure "Big Mobile Social is a game-changing blueprint providing decision-makers with a well-thought-out guide to how to win in today's data-driven world. This book takes these topics beyond marketing and is for anyone in business who wants to remain competitive." - Byron Mignanelli, CEO, Global Strategic Management Institute
Member of
Cataloging source
UK-WkNB
http://library.link/vocab/creatorName
Giannetto, David F
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Electronic commerce
  • Social media
  • Mobile communication systems
  • Big data
  • Customer services
Summary expansion
It's easy for today's leaders to fall into the trap of accepting trendy big-data, social media, and mobile technology initiatives as the norm: "cool" initiatives that generate only superficial results. Seduced by their promise but concerned by their complexity, many leaders allow these initiatives to be implemented in isolation-segregated from what has traditionally driven organizational success and far removed from tangible business results. Big Social Mobile shows how big data, social media, and mobile technology can be used differently. Integrated into each other and into the enterprise itself, these digital initiatives can deliver tangible value, drive the achievement of strategic objectives and even create competitive advantage. David Giannetto shows business, marketing, and technology leaders how to make the most of these initiatives, dispelling the common beliefs that divide traditional organizational efforts from these new digital efforts, traditional enterprise data from big data, and today's new social consumer from enterprise functions. The result is a socially aware, information-empowered organization designed to reinforce rather than diffuse its connection to consumers, provide a consistent experience across all channels and influence consumer behavior to its best advantage. Big Social Mobile highlights the importance of defusing fragmentation and connecting what feels very new-the digital revolution and the big, social, mobile initiatives that accompany it-to a more traditional business perspective. Outlining straightforward methods that connect the digital world to the people, process, technology, and information within an organization, Giannetto uses case studies and personal experience to demonstrate how to create a Big Social Mobile enterprise that operates, communicates, and interacts seamlessly across both the physical and digital landscape today's consumers inhabit. Big Social Mobile is for today's leaders interested in harnessing the combined power of big data, social media, and mobile technology within their organization to achieve significant, tangible business results. Giannetto provides eye-opening advice and direction for those who sense that a forward-thinking mindset and an integrated approach are necessary to remain competitive in the new social economy
Label
Big social mobile : how digital initiatives can reshape the enterprise and drive business results, David F. Giannetto, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 231-234) and index
Contents
Introduction Part 1: Seeing and Thinking Big Picture Chapter 1: The Integrated Enterprise Chapter 2: Bottom Line, Mission-Critical Benefits Chapter 3: Obstacles to Integration Chapter 4: Understanding the New Social Consumer Part 2: Creating a Big Social Mobile Enterprise Chapter 5: Understanding Digital Relationships Chapter 6: Defining Customer and Consumer Interactions Chapter 7: Identifying Ideal Digital Behaviors Chapter 8: Analyzing Profitable Patterns and Segments Chapter 9: Aligning Digital Initiatives with the Enterprise Part 3: Capitalizing on the Connection Chapter 10: Capitalizing on the Mobile Movement Chapter 11: Demystifying Big Data Chapter 12: Technology Trends, Business Implications
Control code
9781137410405
Extent
xvi, 239 p.
Form of item
electronic
Governing access note
Users can print and/or download individual articles/chapters and other individual items from Palgrave Connect ebooks, limited to no more than one chapter per title per authorised user
Isbn
9781137410399
Other physical details
ill.
Specific material designation
unspecified
Type of computer file
PDF.
Label
Big social mobile : how digital initiatives can reshape the enterprise and drive business results, David F. Giannetto, (electronic book)
Publication
Bibliography note
Includes bibliographical references (p. 231-234) and index
Contents
Introduction Part 1: Seeing and Thinking Big Picture Chapter 1: The Integrated Enterprise Chapter 2: Bottom Line, Mission-Critical Benefits Chapter 3: Obstacles to Integration Chapter 4: Understanding the New Social Consumer Part 2: Creating a Big Social Mobile Enterprise Chapter 5: Understanding Digital Relationships Chapter 6: Defining Customer and Consumer Interactions Chapter 7: Identifying Ideal Digital Behaviors Chapter 8: Analyzing Profitable Patterns and Segments Chapter 9: Aligning Digital Initiatives with the Enterprise Part 3: Capitalizing on the Connection Chapter 10: Capitalizing on the Mobile Movement Chapter 11: Demystifying Big Data Chapter 12: Technology Trends, Business Implications
Control code
9781137410405
Extent
xvi, 239 p.
Form of item
electronic
Governing access note
Users can print and/or download individual articles/chapters and other individual items from Palgrave Connect ebooks, limited to no more than one chapter per title per authorised user
Isbn
9781137410399
Other physical details
ill.
Specific material designation
unspecified
Type of computer file
PDF.

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