Coverart for item
The Resource Birdi Golf Apparel : flying high or swinging low?, Alison Gaylard & Laurence Beder

Birdi Golf Apparel : flying high or swinging low?, Alison Gaylard & Laurence Beder

Label
Birdi Golf Apparel : flying high or swinging low?
Title
Birdi Golf Apparel
Title remainder
flying high or swinging low?
Statement of responsibility
Alison Gaylard & Laurence Beder
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
In December 2008, Charlene Lewison, marketing director of the Johannesburg-based family business, Birdi Golf Apparel, surveyed the company's well-stocked shelves with pride - but also with a growing sense of unease. In the past 12 years, Birdi had become an established brand on both the professional and amateur golf circuits in South Africa. In recent months, however, sales had started to slow as the economic crisis took effect, and Lewison knew the time had come to rethink her company's marketing strategy and planning. Should the company look at new products, or perhaps new market segments? Should it retain its ǹiche' status or broaden its base, or should it try to penetrate its current corporate business further?
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Gaylard, Alison
Dewey number
658.4012
Illustrations
illustrations
Index
no index present
LC call number
HD30.28
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Beder, Laurence
Series statement
SAGE knowledge. Cases
http://library.link/vocab/subjectName
  • Birdi Golf Apparel (Firm)
  • Strategic planning
  • Leadership
  • Marketing
Target audience
specialized
Label
Birdi Golf Apparel : flying high or swinging low?, Alison Gaylard & Laurence Beder
Instantiates
Publication
Note
  • Originally Published in: Gaylard, A., & Beder, L. (2009). Birdi Golf Apparel: Flying High or Swinging Low? WBS-2009-18. Johannesburg: The Case Centre, Wits Business School
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001382271
Extent
1 online resource
Form of item
online
Isbn
9781473963405
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote
Label
Birdi Golf Apparel : flying high or swinging low?, Alison Gaylard & Laurence Beder
Publication
Note
  • Originally Published in: Gaylard, A., & Beder, L. (2009). Birdi Golf Apparel: Flying High or Swinging Low? WBS-2009-18. Johannesburg: The Case Centre, Wits Business School
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001382271
Extent
1 online resource
Form of item
online
Isbn
9781473963405
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote

Library Locations

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