The Resource Bitter taste : an agency agreement in Vietnam goes awry, Beat Hans Wafler, (School of Management, Asian Institute of Technology, Pathumthani, Thailand), Rian Beise-Zee, (College of International Management, Ritsumeikan Asia Pacific University, Oita, Japan)

Bitter taste : an agency agreement in Vietnam goes awry, Beat Hans Wafler, (School of Management, Asian Institute of Technology, Pathumthani, Thailand), Rian Beise-Zee, (College of International Management, Ritsumeikan Asia Pacific University, Oita, Japan)

Label
Bitter taste : an agency agreement in Vietnam goes awry
Title
Bitter taste
Title remainder
an agency agreement in Vietnam goes awry
Statement of responsibility
Beat Hans Wafler, (School of Management, Asian Institute of Technology, Pathumthani, Thailand), Rian Beise-Zee, (College of International Management, Ritsumeikan Asia Pacific University, Oita, Japan)
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
This case describes and explains a common problem encountered frequently by overseas manufacturers who want to enter an emerging market through a third-party agent representation. The overseas supplier uses the agent's service and solid reputation to enter an emerging market with limited exposure to costs and risk. The agent works towards guarding the relationship with the overseas supplier for as long as possible. The development of the relationship illustrates what kind of conditions have to be stipulated in advance to provide an acceptable solution to both parties concerned once they part ways
Member of
Cataloging source
UtOrBLW
http://library.link/vocab/creatorName
Hans Wafler, Beat
Dewey number
658.049
Illustrations
illustrations
Index
index present
Intended audience
This is a longitudinal case study of a market entry by a European food ingredients manufacturer through a foreign-owned third agent. The authors studied how sales developed over the first few years and then concentrated the investigation on the fact that after the sales volume was reached, the overseas manufacturer wants to cancel the agency agreement and do the business directly without getting the agent involved
LC call number
HD62.4
LC item number
.H36 2017
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Beise-Zee, Rian
http://library.link/vocab/subjectName
  • International business enterprises
  • Food industry and trade
  • Food industry and trade
Label
Bitter taste : an agency agreement in Vietnam goes awry, Beat Hans Wafler, (School of Management, Asian Institute of Technology, Pathumthani, Thailand), Rian Beise-Zee, (College of International Management, Ritsumeikan Asia Pacific University, Oita, Japan)
Instantiates
Publication
Copyright
Note
  • This research is based on a European food ingredients manufacturer, who was expanding its business in different Asian emerging markets, namely, Vietnam and Cambodia. The agent was a long-time established trading house who acted frequently as agent for overseas companies that wanted to get a foothold in these promising Asian emerging markets
  • Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
  • Includes index
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
emerald21
Dimensions
unknown
Extent
1 online resource
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
17 illustrations.
Specific material designation
remote
Label
Bitter taste : an agency agreement in Vietnam goes awry, Beat Hans Wafler, (School of Management, Asian Institute of Technology, Pathumthani, Thailand), Rian Beise-Zee, (College of International Management, Ritsumeikan Asia Pacific University, Oita, Japan)
Publication
Copyright
Note
  • This research is based on a European food ingredients manufacturer, who was expanding its business in different Asian emerging markets, namely, Vietnam and Cambodia. The agent was a long-time established trading house who acted frequently as agent for overseas companies that wanted to get a foothold in these promising Asian emerging markets
  • Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
  • Includes index
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
emerald21
Dimensions
unknown
Extent
1 online resource
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
17 illustrations.
Specific material designation
remote

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